PESTEL analysis of Burberry : Assignment
13 Pages3059 Words345 Views
Added on 2020-10-04
PESTEL analysis of Burberry : Assignment
Added on 2020-10-04
ShareRelated Documents
PESTEL analysis ofBurberry
Table of ContentsINTRODUCTION...........................................................................................................................3Overview of Burberry ...........................................................................................................31: Examine management structure and governance of Burberry company............................42: Access and evaluate the effects of external environmental influences on Burberryorganisation............................................................................................................................7CONCLUSION................................................................................................................................9REFRENCES.................................................................................................................................10
INTRODUCTIONBusiness Environment include internal as well as external environmental factor thatinfluences the working or performance of business. In simple words, the performance of businessdepends upon raw material, government regulations as well as on the performance of internalstaff to achieve the objective of business. Thus, there are various factor which are beyond thereach or control of business, they act as a a constraint in the growth or survival of business. Insuch case business can only take effective decision in favour of its operations. For the betterunderstanding of report, Burberry has been taken whose headquarter is in London, England. It isbasically family controlled independent company that mainly deals in clothing, fashionaccessories, cosmetics, fragrances, sunglasses and so on. This report contain following topicslike management structure and governance of Burberry. Apart from that discussion will be madeon effects of external factor which is PESTEL that influences the performance of business (Zada,2017). Overview of BurberryBurberry is a public limited company which is luxury fashion house of Britain and serveits brand worldwide (About Burberry, 2018). It manufacture as well as market several brand forcategories like kids, men and women apparel. Moreover, to gain the competitive advantage overrivalries respective company has taken the licence of its fabric and extend its brand to covervarious category. For instance, in clothing industry Burberry extended its brand for fashionconscious group that is younger generation and launched designer collection of Prorsum for itspremium customer. Apart from clothing category company expanded their business infashionable accessories, sunglasses, perfumes and so on. Furthermore, the current chairman ofBurberry is Dr. Gerry Murphy who is 62 year old, along with that there are total eight board ofdirectors within the company. However, among them seven members are part of non executivedirector and one is executive director (Zada, 2017). This company was founded in 1856 by Thomas Burberry, they started their inventionwith gabardine fabric which is breathable as well as weatherproof fabric. Additionally, respectivecompany took the patent of gabardine fabric in 1888 and then they diversify their business tovarious places. Then from 2015 onwards company sell their brand through their outlet and put
more emphasis on online medium to capture the market globally. Moreover, respective companylaunched various new brand like monogram and logo with Peter Saville. 1: Examine management structure and governance of Burberry companyManagement structure: IT emphasise on the task, level of communication, authority aswell as duties to be performed by organisation. It simply define role, responsibility and powerassigned to various level of management on the basis of strategies and objective of organisation.Different organisation adopt different structure on the basis of its business size. Therefore,adoption of management structure uniformly allocate the authorities of organisation. There arevarious types of management structure like functional, divisional, strategic and so on. Functional management structure: Within functional structure, each function has itsown hierarchy and the manager of each hierarchy has expertise knowledge over its function.Among various level of management structure Burberry has adopted functional level strategy toprovide long term success to company by achieving sustainable development. This strategyprovide benefit to all its shareholders including customers, investor, government and so on. Here,each department or function wheteher it is operation, finance, human resource etc. are groupedtogether and headed by specialist (Dimitrakopoulou, 2015). Divisional organisational structure: Within, divisional organisational structure peoplehaving same specialisation, skill and interest are categorised together. Therefore, under thisstructure organisation basically decentralise the roles and responsibility of various division toachieve their group target effectively. The prime advantage of divisional structure is that it hasindependent operational flow, which means failure of one operation or company does not affector threaten other's existence.Strategic business unit structure: Strategic business structure is basically used by big orlarge organisation. They are the independent division of parent company having their ownpurpose, vision, objective as well as long term plan. Therefore, the profit which business deriveafter making the use of strategic business unit structure is that it provide an opportunity to newbusiness unit to exploit the market opportunity by identifying the strategic direction and makesthe better business decision (Parab and Salker, 2018) . Matrix organisation structure: Within this structure interaction take place betweenfunctional department as well as project manager. They together overcome the organisationalissue to provide the direction to financial manger and attain the overall objective of organisation.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business Environment Assignment - Burberrylg...
|12
|3170
|256
Managing Innovation in Business - Assignmentlg...
|12
|2888
|166
Relevance and Importance of Positioning and Re-positioning for Marketerslg...
|7
|1241
|53
Essay on Business Analysis of Burberrylg...
|13
|3887
|39
Business Environment Assignment - Burberry Group PLClg...
|12
|3229
|68
Burberry PLC: A Renowned British Luxury Fashion Companylg...
|10
|2800
|141