Positive and Negative Impact of Social Media on Internet

This report discusses the positive and negative impact of social media on the internet. It also explores the challenges and measures of security and privacy in social media. Additionally, it compares and contrasts the features and applications of two popular social media platforms.

Integrated Professional
Skills in Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Positive and negative impact of social media on internet...........................................................1
Challenges and Measures of security and privacy......................................................................3
Compare and contrast features and application of the two social media platform.....................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Professional skills are those skills that helps an individual in career competencies that
often are not taught as per the requirement. It is learning by an individual in order to adding
value in the performance. There are consisting of different skills like leadership, management,
mentoring, conflict management etc. As per the introduction of system software and emerging
technology can transfer all information became quick and free (Dai, 2015). For this an individual
adopt different skills that help to business deal with the issues that come in respect of advanced
technology. In digital age all the activities are mainly based on the internet that plays essential
role and provides facility of communication, sharing information, facts, financial resources for
the business and individual. This report based on the professional skills that require to
incorporate with digital activities that conduct by the business, society and many other in
effective manner. In this report consist of impact of social media on internet with positive and
negative aspect. Along with analysis challenges and measures, security and privacy due to use
social media services. Moreover, select two application to compare and contrast the features,
challenges and suitability in regard of business.
MAIN BODY
Positive and negative impact of social media on internet
The social media activities is procedure of acquiring traffic or attention by social media
sites. In present time the way of social media modifying in advanced manner and provide good
facility of interaction, communication and share data & information. It is impact on the internet
positive and negative way. Through internet people operate different social sites and done other
work that connect themselves with others due to share of information and market activities etc.
There are discussed positive and negative effect on internet that are discussed underneath:
Positive aspects: In present time mostly people use social media which is beneficial for
the individual as well as business to conduct different activities in proper manner. To
communicate with others and target customers effectively (Greenwood, Perrin and Duggan,
2016). The business through internet conduct different promotional activities, advertising
campaigns, branding models over such platform supports to manage customer and fulfil the
expectation. At social media add advance feature that helps to connect with each other easily and
make video calls in good quality. Share larger size information and attachments, entrepreneur get
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new opportunities etc. Different types of social media application use by user in own way that
are based on the internet and increase consumption of internet.
Along with businesses build up insights about their customer and market intelligence.
These activities enhance scope of internet as it can be utilised for undertaking different activities.
Additionally, learning programs conduct by teacher and students through applications where
provide chance to improve skills because of increase importance of internet in students life
(Mammadova, Jabrayilova. and Mammadzada, 2016). Through these social sites people collect
information about companies, job advertisement, offers and many others. They are conducting
surveys for gathering data and facts to analysis customer perception in regard of their products
and due to activity of data is increasing as well as with the prices for the internet gradually
increased. Due to usage various platforms like LinkedIn, Facebook, Whatsapp etc. supports to
audience and concentrate on the social media activities that depend on the internet.
Negative aspects: The social media activities show negative impact on the internet when
people use different sites in wrong manner. The use of social media leads to or present the user
in regard of different kind of challenges like spam messages, malware etc. Due to increase users
on social media sites increase problem of security and privacy. These things direct impact on the
people and hack personal account information to use in wrong manner. Most of people do not
believe in those social sites and do not sharing data and information of company because of
increase chances of hacking. These activities impact on the operational business activities that
shows adverse impact on the internet. Along with issues linked with the security and privacy at
personal level has negative impact on the internet.
Most of the teenagers are using these social sites to interact with new people but it
become reason of mentally harassment that directly impact on their health. As a result parents
blaming to internet for all these things and stop to use it. Many peoples are spreading fake news
and rumours about political things that become reason of fights in between people and
government banned internet to stop these things (Ngai, Tao. and Moon, 2015). Moreover, people
face problem of health due to increase usage of social media. Such as depression, anxiety and
other health problem face affects that has show negative impact on internet. This is because of
the fact that advised by the doctor to ignore the utilisation of the social media that will ultimately
impact on the sales of internet services which is providing by different companies.
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Challenges and Measures of security and privacy
The online social networks are gaining popularity in these days where people use
different sites and selecting platform. There is offering a space for effective communication,
collecting data, sharing of the resources etc. Different types of content sharing by the users such
as thoughts, views, data & facts, company information, location and their knowledge etc. Due to
increase usage of these sites social network face problems & challenges that connected with the
management of social identity as they consist it with social privacy (Głód, 2016). On different
application of social networks add new and advanced features that attract people to use and some
are using in negative manner. These tools is use for communication that has changed at the
professional as well as personal level. It leads to different threats which is linked with the
privacy and safety. There are defined different challenges that face by the people and classified
as classical and modern threats. Such threats are:
Classical threats: These types of threats are connected with the activity of the personal
information of the users that have shared by online sharing network. There is mainly targeting
the information of employees through managing and connecting different private attributes.
There are presenting some threats are: Malware: It is a type of virus that enter into system software and assessing private
information of people. It can be done as per the framework of a company on online social
networking sites and easy to understand by people as compare other social sites. This
virus attack on the different online media sites in which focus to be the one in which the
document of the users are analysed and the messages are send to their relatives by
impersonating the. Such as, the Koobface malware is consist of worms, spyware, trojan
viruses and ransomware. It get spread on different platforms like Twitter, MySpace and
many other with the reason of collect login credentials of the user (Solanke, 2020).
 Spam attacks: The spam is defined as junk message in which delivered to different way
like Email, messages etc. These types of messages are shown at the wall of a particular
person. The spam messages consist of different advertisements or links that related with
the user to the malware sites. These messages are mainly come from the fake peoples and
systems. Different action strategies for spam messages are applied so that they can be
detected before they meet with targeted software.
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Modern threats: It is another type of threat in which concentrate upon collecting the
private information and analysis data to linked with people. Threats are dangering for unpleasant,
mainly it forced to bring out threat to resign. There are discussed some of modern attack such as: Fake Profiles: It is most popular threat that adopt by users to attack on users through fake
profile and fake credentials on the demand of individuals. When user accept request of
fake people so they easily collect information about them and use for blackmailing and
any other criminal activities. On the basis of these private information by online social
networks which is utilised by people for sending the spam. It present issue for service
provider because of people misuse of bandwidth (Tewari, 2016). Inference attacks: These attacks are connected with collecting confidential information
of user that linked with the personal characteristics like age, income, political affiliation,
gender etc. These attacks are conducting by people through machine learning algorithm
are utilised in which related with the publicly data & facts. Firstly they are searching
mutual friend after that send request to attack on friend base that is utilised for gathering
the sensitive information by user and their worker.
 Surveillance: It is mainly connected with the observing the activities of an individual on
different platform of social media. In the context of social media plays effective role of
the individual are examined as per the relationship with other and relatable profile.
As per the above threats require to manage privacy and security at social network and
must assure about the security. During this activity user face many problems that can be arranged
and supports in precautionary measures. Along with different front line process in development
and management through online social networks. The measurement of the safety & security base
on these activities such as: Privacy settings: To assure about the safety in regard of personal information require to a
person aware for the privacy setting. They must set password in alphabetic and numeric
manner and set all setting as per the requirement (Fuchs, 2017). As a result it reduce
chances of unknown person access who wants to open personal account to collect
information about user. The user keep all the information confidential and set default
setting so that's why recommended to conduct with customised private setting. Antivirus and anti spyware: The antivirus supports in reducing the viruses from the
software system and secure all data & facts that is kept in the system. In the system install
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antivirus application that protects from viruses when sharing information from other
system. That time it helps to protecting data from unauthorised sources and protected
them by countering way.
 Third party applications: Through third party application different privacy and security
analysis and it will be taken simply as they have various which are grown-up outside the
online social network and the user controls (Thorpe, 2016).
Compare and contrast features and application of the two social media platform
In present time people active on different social media platforms that provides different
advantages to business owners like they supports in impressing consumers by marketing on
social media network and attracting people who can be worked in a business, developing brand
image of entity, enhancing customer base and many others. Different social media application
can supports to business to get exposer, traffic on their sites and also cover large market area.
The potential threats and opportunities prevail at market place can be analysed. Mostly people
like to use Facebook and Tweeter that helps to business to attain goals and objectives in certain
period of time.
Facebook is a famous social sites where people make their personal account and connect
with relatives, friends and other people. It is American online media and social networking
services that established by Mark Zuckerberg which is easily install in different gadgets and
communicate with people. The main features of this site promotion of company, connect with
audience, Job opportunity and many others. On this site individual make their profile where
upload thoughts, image and sharing other post. The main feature Facebook is that is is rapidly
increasing utilised through all the individual around the world that supports to connect with the
people. Organizations can utilise this function to attract a large number of clients and
representatives that contribute to improve the brand company's image. Facebook's other
characteristics are that the list can be arranged by managing the settings, users can be developed
group in which different added features such as observe group etc. are introduced (Carr and
Hayes, 2015).
Twitter is another social sites which is utilised by people to tweet on his wall. It is an
American micro blogging and social networking services in which communicate with users by
messages that calls as tweets. Different types of business entity adopt this application to develop
flourishing social media campaigns, improve their sales and identify brand and also increase
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services of customer. It allows to people to develop groups so that consumer an deduct the rush
in their Twitter feed. A Twitter can utilise by people to tweet the hyperlinked text so that nothing
any information provide in detail but individual can analysis the sources in depth manner.
Additionally, this is good sidebar that effectively utilised by people and present several data &
statistics (Boulianne, 2015).
Comparison between the two: Facebook is a common platform which is utilised by
different types of people like businessman, universities, individuals which supports them
efficiently in order to interact, teaching, advertising things. On the other side Twitter use is less
tan to Facebook because it have less feature as compare of Fb. Very often these two platform are
treated as synonyms where both are depended on the same criterion concept so there is offering
flexible, communication, easily etc. The Facebook is relatively more popular in larger group of
people with specific features like pictures can easily uploaded own profile, animations, videos
and other gaming features with extra features. While limited features offer by the Twitter
provides micro blogging services as compare of different services along with micro blogging.
Contrast between the two: Both applications are same with each other they have
different quality to conduct difficult task like huge versatility among the two. Twitter has
becoming more advanced day by day and add more characteristics such as different app of
Twitter like Twitpic allows the users to post images on personal Twitter account. It is essential
for compare and contrast in between both application and identify in famous manner. The newly
emerging platforms like Myspace and LinkedIn has resemblance with the Facebook. The main
difference in between both application of communication because on Facebook individual can
interact with each other properly and sent private messages. While Twitter works to connect
unknown person and related with them self to more and more people even those whom they don't
even know. As per the two media platform are different from each other that utilised by people
simultaneously. They don't modify each other as per the selection of users that select on daily
basis (Ashley and Tuten, 2015).
Yes, Social media plays a significant role in effective manner where communicate and
interact with each other. It is using by people at broad level for the marketing and advertising
their products which is becoming the part of of the life of a person. The entrepreneur use these
platforms in order to aware of customer and direct contact with them. It has converted in the
manner of business where a business utilise to communication in cost effective manner and
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compare to different blogs and tweets on entity where tries to create the business efficient as per
the feedbacks and analysis and more. According to different researcher it is recognised that they
social media sites are becoming an effective platform for interaction (Allcott and Gentzkow,
2017).
CONCLUSION
As per the above study it has been concluded that use of social media usages rapidly increase and
people use different application to connect with each other. It is utilised by every and each
individual in the society as per the reason of business which is utilising to advertise their
products & services, individual person usage this to communicate with other people. Moreover,
it is concluded that in these sites identify different threats that required to faced by a person that
connected with the loss of private information etc. Along with handling some challenges where
concentrate on measurement like installation of antivirus, anti-spyware and others.
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REFERENCES
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