Effective Communication in Mr. Fishy Organization

INDIVIDUAL REPORT
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
DISCUSSION..................................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCE...................................................................................................................................5

INTRODUCTION
Communication is an simple act of transferring message or information from one place to
another place or group. Each communication involves or having at-least one sender and a
receiver. It is an fundamental to existence and for the survival of employees as well as to Mr.
Fishy company. This report will reveal the purpose and principle behind the different form of
Mr. fishy organisation communication and also shoes the various principle of the effective
communication which can in-hence in practice. In this regard present report has been prepared
that involves effective communication to enhance in practice.
LITERATURE REVIEW
Definition
As per the view of Austin and Pinkleton, (2015) organisation communication is the
process of interaction or exchanging information from one person to another in order to complete
the task timely. As per the view of Oetzel, (2017) chief objective of communication is an
exchange of ideas ans thoughts of various people those are working in the firm. The process of
communication can helpful in more effective exchange of information. It can remove the barriers
towards an effective communication
Importance
Oetzel, (2017) stated that This is very important for the success of business unit as it
helps in minimising confusion and help in managing business activities in effective manner. In
business field various objective of communication that helps the manager in performing all
function smoothly. The main purpose of communication is to help manager in achieving the
company goal. Another purpose for better Exchange of information, As to achieve the
organisational goal it is essential to exchange of better information is needed between the
employees of the firm. That help to contact with external force of organisation. Purpose to
increase efficiency By getting the information timely related to work it help in increase the
efficiency of the employee of an organisation. As to achieve the purpose of the organisation it is
essential to follow the various principal such as formal communication each organisation has
formal communication that clearly delineates an chain command like from management to staff
or from staff to management.
Forms of organisational communication
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Arnold and Boggs, (2019 ), interpersonal communication is principle of communication,
as it raise the importance in firm as online communication become more popular day by day.
This way of allow the participants – senders and receiver of information through the process of
verbal and non-verbal communication. Arnold and Boggs, (2019 ) stated that verbal
communication is the form which aids in exchanging views orally. This communication helps to
eliminate the misunderstanding and confusion among the employer and employee at the
workplace. Informal communication is also one of the principle where naturally informal
communication occur usually within the organisation on daily basis. Such as office grapevines or
in lunches are an example of such communication. This informal communication is necessary in
the organisation for the relaxation of the employee but it can not so pervasive that which can
replace the formal communication. So that it can be maintain at certain level otherwise it can
affect the organisation communication.
For an effective communication various principle are their. Such as principle of clarity in
ideas where it can be clear in the mind of sender that what sender want to convey to receiver and
accordingly send the message to the receiver for more effective communication.
DISCUSSION
Principal of effective communication
Arnold and Boggs, (2019 ) stated that appropriate language is principle of effective
communication, where the communicator always use the simple language. Which can be easily
understand by the receiver and avoid using of technical words and words that have various
meaning for better communication and understanding of message. Keeping proper attention is
also essential, just merely transferring message or information is not an complete
communication. It is essential that receiver can understand the information. It is possible on the
basis of the interest of the receiver towards the receiving message. Also proper time is to be
maintain where the message can be reac at proper time when the receiver are needed. Late
messages end the utility of the communication and message are meaningless. Hence proper time
and actual need keep in mind before send the message for effective communication. (Greenaway
and et.al., (2015) also convey that principle of brevity can be used while communication. So that
communication can be brief and clear where necessary and sufficient information is their and
unwanted information, repetition and over explanation are to be minimise. As it destroy the
actual meaning of the message and its importance. Moreover by receiving an long message the
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