Report: Analyzing Communication Strategies in The Fern Hotel

This report provides a comprehensive analysis of organizational communication, exploring various methods such as formal and informal communication within a company. The report examines the purposes and principles behind different communication forms, including meetings, telephone calls, and informal channels like parties. It applies principles of effective communication, such as simplicity, clarity, accuracy, relevancy, and language control, to enhance communication practices. The report evaluates communication practices through downward, upward, and horizontal communication structures, exemplified by The Fern Hotel. The analysis contrasts The Fern Hotel's practices with those of other organizations like Hilton, highlighting the importance of effective communication for achieving organizational goals and objectives. The conclusion emphasizes the necessity of clear communication strategies for understanding employee and customer needs and the development of appropriate plans and policies. The report also includes references to relevant books and journals that support the analysis.

Individual
Report

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Describe and analysis purposes and principles behind different forms of organisation
communication............................................................................................................................1
Apply principles of effective communication to enhance practices...........................................2
Evaluate the communication practices of themselves and others...............................................3
CONCLUSION................................................................................................................................4
REFRENCES...................................................................................................................................6

INTRODUCTION
Communication refers to a process in which an individual interact with another in order
to understand their thought, feeling, behaviour and so on. In an organisation communication is
necessary because through it they able to understand viewpoints and requirement of customers as
well as employees (Shockley, 2014). Organization taken for this assignment is The Fern Hotel
that is conducting its business at United Kingdom and now they are analysing effectiveness of
communication among diverse department of respective firm. Topics covered in this report are
purpose as well as principles of diverse method of organisation communication, effectiveness of
communication and evaluation of communication practices.
MAIN BODY
Describe and analysis purposes and principles behind different forms of organisation
communication
Communication is essential for every company because through it they able to interact
with employees in effective manner that leads to effective relationship at workplace. There are
also various methods which can b adopted by a firm in order to conduct effective communication
such as meeting, conference, telephone call, news bulletins, informal way and many more. In
respect of The Fern Hotel method of communication which they can adopt are mentioned
below:-
Formal communication- It refers to process which is adopted in a firm in order to conduct
communicate with senior members at workplace. It is mainly occur in black and white level of
communication. This will occur when there is formal organisation structured adopted by a
company and there is power is based on person's status and position. There are various ways of
formal communication which can be adopted by respective hotel. Formal meeting: According to this The Fern Hotel will conduct meeting of employer
and employees in order to communicate any message and information in effective
manner (Downs and Adrian, 2012). This method of communication help a manager in
developing decision and plans in effective manner.
 Telephone Call: This method of communication can be adopted by a firm when they
want to communicated any employees at emergency basis. Such as in respective hotel
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this method of formal communication can be adopted for communication about any
emergency situation.
Informal communication- It is also know as grapevine. In which peoples or employees of
respective hotel hotel freely communicate with each other in order to share their feeling or
thoughts. This mode of communication is mainly take place at parties, friendship, same club
members and many more (Conrad and Poole, 2012). Through this mode of communication
employees able to share their feeling and thoughts freely to another person. The Fern Hotel
conduct parties and informal meeting so that their employees communicate with each other in
effective manner and share their feeling freely.
In respect of The Fern Hotel, it is necessary for them to adopt both method of
communication because through it they able to communicate their employees properly and
effectively that leads to conduction of activities in effective way.
Apply principles of effective communication to enhance practices
Communicating can be refers as a process of transmitting information or message from
one person to others. In order to develop effective communication, company should focus on
various principle which helps in communicating message which is easy to understand.
Principle of simplicity
Company should consider principle of simplicity while communicating within the
organisation as well as with its customers. This principle of effective communication states that
communication should be in simplest form as it is easy to understand by others. Message
prepared by manager of The Fern Hotel to inform customers about its products and services
should be in simple worlds (Christensen and Cornelissen, 2013). Communication will be more
effective when information passed from company will contain common words and simple
sentence. When mangers is communicating task or orders within organisation, should use
simplest ways to communication with other as it will leads to easy and fast understanding of
what is required to do.
Principle of clarity
This principle refers to message in communication should be clear. Communication
should not consider any ambiguity in it. When communication is not clear and its contain
different meaning in a particular message than there are chance that people will not understand
the exact message. Principle of clarity focuses on level of clearly in understanding of
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communication. Manger should communicate in such a way that message contains only one
meaning and it cannot be interpreted in any other way.
Principle of accuracy
Message should be accurate while communicating. Accuracy of a message can be refers
as quality of message which is correct and precise. The Fern Hotel should share information with
audience which is right and valid in order to attract more customers towards company. Manger
should use principle of accuracy while communicating within organisation and provide right
facts and information to employees (Kramer, 2014). Any wrong information used while
communicating messages within organisation as well as outside an organisation will leads to
confusion in understanding. When information is not accurate will result in failure of
communication.
Principle of relevancy
Principle of relevancy includes that subject matter in communicate should be relevant to
the information. Relevancy of message should be closely connected with flow of information
while communicating. Manger should focus on content of message and contain only those words
and statements which is relevant to what company wants to communicate. Irrelevant matter in
message leads to longer message and decrease it value. Matter which is irrelevant or unnecessary
should be eliminated form content or matter of communication. Manger communicating within
organisation should keep message short and clear to understand and does not contain any
irrelevant matter in communication.
Principle of Language control
In order to communicate effectively in organisation as well as outside organisation,
company should keep control over language. There are many languages used by different people
in the world. The Fern Hotel used language while promoting its products and services which is
easy to understand by targeted customers (Falkheimer, 2014). Mangers should carefully chose
words while communicating as wrong word can entirely change means of sentence.
Evaluate the communication practices of themselves and others
A company can conduct its communication through three type of structure i.e. downward
communication, upward communication and horizontal communication. By maintaining these
structure an organization able to develop as well as maintain effective and disciplined workplace.
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Explanation of practices of communication which can be adopted by The Fern Hotel are
mentioned below:-
 Downward communication: It refers to structure of communication when there is
information is flow from superiors to subordinates or employer to employees. In this
situation employees need to follow each and every decision or instruction of their
employer (Deetz and Eger, 2014). This communication process is based on power level
and it is conducted in order to formulate instruction, policy, strategy and many more. In
respect of hotel industry if they adopt this strategies they able to communicate policies
and goal in effective manner which have to followed by employees.
 Upward communication: It refers to way of communication in which information is
flow form lower level to upper level. It is mainly opposite of downward communication.
It will generally occur at workplace when employer need to ask for report, suggestion,
proposal and many more. Through this employer able to discuss about polices, strategies
and plans with their employees in effective manner. If hospitality industry adopt this then
employer able to discussion problems and issues to their employees which help them in
developing decision.
 Horizontal communication: This method of communication take place when
communication is done between two or more peoples. In an organisation it is occur when
a employees of same department as well as position communicate each other in order to
share their feeling and thoughts. It is also known as lateral communication. It is generally
take place when peers within an organisation communicate with each other in order to
shares feelings and thoughts.
In respect of The Fern Hotel they adopt upward communication as well as horizontal
communication practices in order to interact within workplace. Through this respective hotel
able to attain their goal as well as objective in effective manner because employees understand
their work properly and effectively (Deetz and Eger, 2014). On the other hand when it will
compare with Hilton hotel they are adopting downward communication and horizontal
communicate practices in order to communicate information and objective.
CONCLUSION
From above discussed point it can be analysis as well as summarised that effective
communication is very necessary in a company because through it they able to understand about
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need as well as requirement of customers and employees. Through which they can develop
proper strategies, plans and policies that leads to attainment of goal as well as objective. There
are various method of communication within a firm such as departmental meeting, conference,
telephone call, news bulletins, informal and many more. It is also effective because through it
company able to understand each and every situation of company in appropriate manner. There
are various organisation which adopt diverse structure for communication which help them in
conducting work in effective way.
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