The 4Ps Marketing Mix

THE 4Ps MARKETING MIX

Table of Contents
INTRODUCTION...........................................................................................................................3
PRODUCT.......................................................................................................................................3
PRICE..............................................................................................................................................4
PLACE.............................................................................................................................................4
PROMOTION..................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing mix is defined to be that strategy that involves the points that are to be covered at
regular intervals in an organisation such that the growth prospect of organisation can be insured.
Marketing is defined to be that prospective which takes the products directly to the customers
without being interrupted by any kind of atrocities. The marketing mix is usually followed by
every organisation in order to identify the circumstances that revolve around the product place
price and promotion. The marketing mix is usually available in 4p and 7 P model. 4p model of
marketing mix is brought forth in these reports identifying the comparison between the two
companies dove and the sure. Marketing mix is said to be occupying the major part of the
organisation since the tactics as well as the track link that are to be done with other customers as
well as the other business as well depend upon how far the marketing mix is developed.
Therefore the companies identify the different aspects in the organisation that are prevailing and
will try to incorporate means of marketing such that they can win over the competition and the
circumstances that are prevailing in the society. Prominently there are retailing sectors as well as
a manufacturing industries that incorporate marketing mix in their organisation such that they
can move ahead with strategies of development with regards to the 4p and 7p model. The
companies that are chosen in this regard are dove and sure. Both the companies are known for
their products and the different categories that are being manufactured at regular intervals. The
society is more towards accepting their products because of their quality and their presence.
Therefore the kind of marketing mix that is being encroached upon by the organisation are listed
along with a comparison that is derived between the two companies.
PRODUCT
Product is considered to be that criteria which is majorly focused upon by every organisation
because the business that is being tackled by the companies will probably based on the products
and its deliverance (Lahtinen and et.al, 2020). Product will define the company and the quality of
product will define the trade. Therefore the products are definitely manufactured with the
priorities that are mentioned as well as to fulfil the requirement of people all around. Many
countries all over the world have a retailing factors and different fields that are operating. There
seems to be different marketing mix that is prevailing and the organisations as well as in the
industries. Dove company manufactures products based on different categories such as skin care,
washing and bathing, deodorant and hair care. The company or the brand mainly focuses upon