The 4Ps/Marketing Mix

The 4Ps/Marketing Mix

Executive summary
Marketing mix refers to the several elements which is helpful for running business
successfully. Moreover, this assignment will explain several marketing principles along with
different types of factors which relates marketing like product, price, place, promotion. Another
hand, marketing is most considerable part of every firm towards targeting potential customers
within short period of time. There are two types of organisations named as Sure and Dove both
are dealing with Women deodorant as women are more conscious towards hair as well as beauty.
Thus, both firm use such kind of marketing principles to reach high position at marketplace.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................1
Target Market.........................................................................................................................1
Product/Brand.........................................................................................................................2
Price........................................................................................................................................3
Place.......................................................................................................................................3
Promotion...............................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6