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The 4Ps/Marketing Mix

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Added on  2023-01-12

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This assignment explores the concept of marketing mix and its application in the case of Dove and Sure. It discusses the importance of target market, product/brand, price, place, and promotion in marketing strategies. The effectiveness of marketing mix and STP planning process is also analyzed.

The 4Ps/Marketing Mix

   Added on 2023-01-12

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The 4Ps/Marketing Mix
The 4Ps/Marketing Mix_1
Executive summary
Marketing mix refers to the several elements which is helpful for running business
successfully. Moreover, this assignment will explain several marketing principles along with
different types of factors which relates marketing like product, price, place, promotion. Another
hand, marketing is most considerable part of every firm towards targeting potential customers
within short period of time. There are two types of organisations named as Sure and Dove both
are dealing with Women deodorant as women are more conscious towards hair as well as beauty.
Thus, both firm use such kind of marketing principles to reach high position at marketplace.
The 4Ps/Marketing Mix_2
Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................1
Target Market.........................................................................................................................1
Product/Brand.........................................................................................................................2
Price........................................................................................................................................3
Place.......................................................................................................................................3
Promotion...............................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
The 4Ps/Marketing Mix_3

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