Principles of Marketing: Analysis of Marketing Mix and STP for Lucozade Energy and Red Bull Energy Drink

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Added on 2022/12/15

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This report compares and analyzes the marketing mix and STP (Segmentation, Targeting, and Positioning) for Lucozade Energy and Red Bull Energy Drink. It examines the product, price, place, and promotion strategies of both companies and provides recommendations for their marketing strategies.

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Principles of Marketing: Analysis of Marketing Mix and STP for Lucozade Energy and Red Bull Energy Drink

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