Understanding the Impact of Social Media on the Internet

INDIVIDUAL REPORT

ABSTRACT
In the present report the discussion was done on the use of social media over the internet.
This was done because of the reason that this is currently very prevalent in the current business
environment. Thus, the report discussed about the positive and negative aspect relating to the use
of social media like the source of information, way of communicating with others from
anywhere at any point of time. Further the discussion was done over the different challenges and
the measures for overcoming those challenges. There it was discussed that there are many
challenges like spam attacks, leakage of information and other was discussed. For the measures
of eradication of these challenges were like getting updated with the latest changes, ad blocking
plugin and many others. In the end the comparison of different social media site that is Facebook
and Twitter was done and the reason for them to be effective tool was discussed.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
LO1. Understanding key aspects associated with internet along with the comparison of
positive versus negative impact of social media on Internet.......................................................4
LO2. Discussing the challenges and measures of security and privacy at time of use of social
media............................................................................................................................................6
LO3. Comparison and contrast of different social media and their suitability for business.......8
LO4. Social media as a communication tool for business.........................................................10
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
In the current modern and technologically advanced era the popularity of use of social
media is at peak. The social media are combination of different applications and websites which
facilitate the sharing of ideas, thoughts, feelings and information from one person to others and
many other people with help of network (Greenwood, Perrin and Duggan, 2016). This is the
latest technology which is being used by business and other people in order to communicate with
one another. The present report will outline the positive and negative aspect of the use of social
media on the internet. Furthermore, this will discuss about the carious challenges and measures
for security and privacy of social media. In the end comparison of two different social media
websites and their suitability for the business will be highlighted. Also, the discussion will take
place on the fact that is social media can be used as communication tool or not.
MAIN BODY
LO1. Understanding key aspects associated with internet along with the comparison of positive
versus negative impact of social media on Internet.
In the current times, use of social media has become unavoidable with the rise in quality
internet services. As, it enables users to utilize these platforms not just for social interactions but
in so many other fields and for a variety of different purposes. With the advent of social media, it
has inevitably left positive and negative impacts on the users of such social media platforms and
tools.
Positive aspect of social media
Applications like Instagram, Facebook, WhatsApp etc. no longer remain constrained to
their original purpose of connecting people; it has ventured much farther where the brands are
using it to mechanize their product, different social organizations are using it as a platform to
inform other people about their activities. Siddiqui and Singh (2016), have illustrated that the
social networking sites have brought people from remote and distant location on a single
platform to connect and interact together. The geographical distance has been bridged with the
increased number of users of such social media tools where they can express what they are
feeling and even find their own groups.
It can be further illustrated that not only is it being used for the purpose of interaction, but
the connectivity has also helped people in gaining knowledge about the activities that are
happening all around the world. Whether it is the recent issue of bush fires in Australia or it is