Solutions for Ryanair's Problems using Change Management Concepts and Theories

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
SWOT and PESTEL analysis for Ryanair..............................................................................3
TASK 2............................................................................................................................................7
The main problem of Ryanair that requires immediate attention with justification..............7
TASK 3............................................................................................................................................7
Solution to the problem using management concepts and theories........................................7
TASK 4..........................................................................................................................................11
Short Report..........................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
It is necessary for an organisation to manage its business in a way to attain the maximum
efficiency in its workings and accomplish the standard goals and objectives to retain its position
in the market. Along with that it is also an essential step for the business to identify the problems
and evaluate the solutions that can give a maximum output to resolving the certain problems that
arises in the peripheral boundaries of a business. Ryanair is the most successful and it is among
the top rated airlines (Du and et. al., 2013). It is a popular airline that is based on the Irish
background. The headquarters of Ryanair is situated in the Swords, Dublin along with that the
basic operational units are established at London Stansted and Dublin airports. It was founded
by Ryan, Liam Lonergan and Tony Ryan in the year 1984 with a view to make it the most
effective sound business of them.
This report paper here is overall formulated with the consideration of all the respective
elements of Ryan air. The project is prepared with a view to reflect the positive and most
appropriate solutions. These solutions will help the business to eliminating the extensive
elements of risk and chances of loss in the workings. The problems of Ryan air are inherited and
evaluated by study of its external as well as internal environment and providing the necessary
functional feedback and theories that can help the company to rectify the errors to an extent.
MAIN BODY
TASK 1
SWOT and PESTEL analysis for Ryanair.
The internal environment of Ryan air can be evaluated by performing the SWOT analysis. This
analysis is based on the strengths, weaknesses, opportunities and threats the SWOT analysis will
help the organisation to undertake its pros and cons in relation to the Ryan air structure of work
and its operational process. It will give a dynamic view of the business, that will enforce the
airline company to process its further planning and determine all the factors that are needed to
take the certain decision for effective outcomes of the organisational process. Thus the SWOT of
Ryan air is performed as below:-
Strengths Opportunities
 The company earns a stably efficient  It has amazing opportunities that it can

income that makes its balance sheet
always balanced in a desirable manner.
 Ryanair is the company that serves in
more than 200 countries along with
1800 channels and routes of the airline
 Ryanair is famous for the past low cost
process operation that lead to a low
prices in the fairs and flights.
grab in near future mostly of them
states to the growth and expansion of
business.
 There is a wide pool of opportunities
as the company can adapt more
innovative approaches for the attractive
flight bookings as well as to manage the
system of cargo transportations
 The organisation has the decent
opportunity to focus more on the
customers considering their feedbacks
and reviews about their experience.
This will help the company to attain the
effective criteria of always getting
better (AGB).
Weaknesses Threats
 There are certain weakness that restricts
the firm to attain maximum efficiency
through its potential, the major
weakness is the company is not being
able to maintain good and healthy
relationship with its work force.
 Another weakness is the increasing
price factor that is cutting off the
regular customers and driving them to
other competitors.
 The major weakness of the company is
its low scale effective ness in the brand
marketing.
 Threat of the organisation is directly
interlinked with its competitors that are
existing in the market with a holding of
better and more effective consumer
share.
 The extensive pressure of Brexit is
enforcing the organisation to down
grade the price on the other hand the
consequence of this criterion the costs
of workings and operation is also
inflating.
 The environmental factor is the bigger
threat to the company as it omits high
carbon which is not effective for the
environment sustainability.