Ryan Air Case Study

Ryan Air Case Study
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INTRODUCTION...........................................................................................................................3
1. Perform a SWOT and PESTEL analysis for Ryanair..............................................................3
2. Main problem that is facing Ryanair that requires immediate attention and why?.................9
3. Propose a solution to the problem you have identified using at least TWO management
concepts and theories that you have learnt during your course...................................................9
4. Experience in writing this report...........................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Entities operate their activities in a business environment that involves wide range of
elements and have significant impact upon business functioning. As to gain strategic edge it is
essential for an organisation to have all essential understanding related to the factors (Heimler,
2020). This report include case study analysis of Ryanair, entity perform their business
operations as low unit cost airline and have it’s headquarter in Dublin. Present report involves
formative discussions upon pestle and SWOT analysis. Both of these evolution aid company to
identify all the factors that can negatively impact upon business while taking advantage from
opportunity to maximize their profitability. This report also includes problems that are being
facing by entity along with its appropriate solutions. At last, experience while writing this report
is also included in this report.
1. Perform a SWOT and PESTEL analysis for Ryanair
SWOT:
SWOT analysis is defined as strategic analysis with the help of which organisation can
evaluate strength, threats, weakness and opportunities that are prevailing in respective industrial
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sector. With the help of this company can take advantage of Strategies and measures through
which they can overcome weakness in best effective manner. SWOT analysis of Ryanair is being
mentioned below:
STRENGTH:
Major strength of Ryanair is that services that are provided by company are of low cost
compared to other organisation. Entity provides low cost rates, rates low cost per passenger, low
cost per seat etc to consumers (Ford, 2020). Along with is it has been evaluated that, fare rates
of company is also lowest in respective industrial segment as compared to other entities those
who operate their services in Europe. It has been evaluated that Ryanair is having largest short-
haul network career with the help of which they provide this services to consumers with 1600
routes across in more than 30 countries.
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