Ryanair Case Study: SWOT and PESTEL Analysis, Main Problems, and Proposed Solutions

Ryan air case study
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INTRODUCTION...........................................................................................................................3
1. Perform a SWOT and PESTEL analysis for Ryanair..............................................................3
2. Main problem that is facing Ryanair that requires immediate attention and why?.................8
3. Propose a solution to the problem you have identified using at least TWO management
concepts and theories that you have learnt during your course...................................................8
4. Experience in writing this report.............................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Organisation operates their functioning in the business environment that involves wide range
of elements that have significant impact upon organisational business, functions and activity. In
this organisations are essentially required to have proper understanding of all these factors in
order to gain strategic edge and ensure competitive advantages in respective industrial sector
(Buttle and Maklan, 2019). Present report discuss case study analysis of Ryanair which is the
lowest unit cost airlines operating their services while headquartered in Dublin. Present report
includes formative discussions on pestle and SWOT analysis. With the help of this analysis
respective entity can effectively able to identify the strength and weakness and can overcome the
threats with strategic measures and rules. In addition to this report include major issues that has
been facing by Ryanair. Along with this report include experience while writing this project.
1. Perform a SWOT and PESTEL analysis for Ryanair
SWOT:
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SWOT analysis is a strategic framework that allows an entity to evaluate its strength,
weakness, opportunities and threats with the help of this organisation can undertake strategies
and policies in order to curb down the threatening and weakening factors as it affect overall
profitability of entity. It also aid company to minimise the risk by taking advantage of
opportunities to grow. It is a strategic planning technique through which entity can effectively
able to develop business strategy in order to overcome the risk and ensure stable growth. SWOT
analysis of Ryanair is mentioned below:
STRENGTH:
Major strength of Ryanair is that they provide lowest unit cost airlines services in all
around the globe in context with cost per passenger, cost per seat and cost per available seat
kilometre. Along with this it has been evaluated that, this entity provide low fare rates
comparatively to other organisations in same industrial sector in Europe (Buttle and Maklan,
2019). Further this has been evaluated that respective organisation possess largest short-haul
network carrier by offering their services with 1600 routes in more than 30 nations.
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