Business Plan on Lucozade

PresentIndividual written
Business Plan or Proposalation
Title
On Lucozade

Table of content
 Introduction
 Business overview
 SWOT
 PESTLE
 Porter's five forces
 Marketing mix
 Conclusion
 References

Business overview
In this presentation the chosen organisation is Lucozade, established in 1927, UK by a
chemist in Ireland. First its name was glucozade but it rebrand the name as
Lucozade. For expanding its business venture and market the new plan is related to
energy powder. This will be helpful in expanding the market share of the company
and increase the profit margin to gain the high market share.
SMART Objective
“To expand the product line of the organisation in Energy Powder that will help in
increasing the market share by 25% in next 1 year.”

SWOT analysis
Strength:
A well established company in the UK Market.
Strong distribution network in GSK.
Weaknesses:
They are not believe in advertising related to print media and TV.
Their is very less brand awareness in the organisation.
Opportunities:
Increasing population and all shifted towards the healthy lifestyle.
Threats:
high promotion and having aggressive competition.