Cultural Analysis for IKEA's Expansion in India

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Added on 2022/12/06

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This presentation discusses the cultural analysis for IKEA's expansion in India, focusing on Hofstede's cultural dimensions and communication problems caused by cultural differences. It explores the background of IKEA opening in India, introduces Hofstede's cultural dimension model, analyzes two dimensions of the model applied to India and Sweden, and discusses communication problems and factors causing them. The presentation concludes by emphasizing the importance of cultural analysis for successful business expansion.

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Cultural Analysis for IKEA's Expansion in India

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