PROC7001 - Indo Woods New Zealand Ltd

Company Name
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Company Logo
Figure 1: Company Logo
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Table of Contents
Company Name........................................................................................................................................1
Company Logo..........................................................................................................................................1
1. Introduction...................................................................................................................................3
2. Statements.....................................................................................................................................3
2.1 Introduction to company statements.............................................................................................3
2.2. Mission..............................................................................................................................................3
2.2 Vision..............................................................................................................................................3
2.4 Values.................................................................................................................................................4
3. Strategic Plan Development...........................................................................................................4
4. Strategic Plan..................................................................................................................................5
5. Factors impacting on implementation............................................................................................6
6. References......................................................................................................................................7
Appendix 1 – Company logo.....................................................................................................................8

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1. Introduction
Indo Woods New Zealand Ltd. or “Indo Woods” is a New Zealand based registered
organization that has been successful in developing a global outreach. The organization has
been involved heavily with New Zealand wood-processing and forestry based industries for last
20 years. Indo Woods New Zealand mainly manufactured innovative and advanced wood based
products from the Radiata Pine for the export and local markets. The company has also been
able to provide major levels of contribution to the cultural and economic aspects related to the
various local communities in the areas in which the organization operates. Indo Woods has
been able to sustainably manage and also certify the plantations forests that are located in East
Coast, Wairarapa and Northland regions within the North Island of New Zealand (Ansoff, Kipley,
Lewis, Helm-Stevens & Ansoff, 2018).
The products that are offered by Indo Woods to the consumers are divided into different
segments that include the panel products, laminated Veneer Lumber, Veneer and the Solid
Wood Products. The panel products based division for example consists of Triboard, Triboard
TGV, Strandboard, Superstrand and Spaceboard. Professional forest management based
activities are considered to be an important aspect related to development of production
processes of the organization. Indo Woods has also provided major levels of importance to the
sustainable sourcing and operations of the firm in the industry (Aguinis, Edwards & Bradley, 2017).
The report will be mainly based on the analysis of mission, vision and values of the
organization and the process of development of strategic plans. The implementation of the
strategic plan and the factors that are able to influence the process will also be analyzed in the
report in detail.
2. Statements
2.1 Introduction to company statements
The mission statement of an organization mainly defines its business activities, objectives and the
approach that is implemented for the purpose of reaching the objectives. Vision statement of the
organization on the other had describes the future based possibilities that are desired by the firm. The
vision and mission statements are thereby combined in order to provide the statements that are
related to purposes, values and goals of the organizations (David & David, 2016).
2.2. Mission
Committed to meeting our customers needs by providing quality products & services that deliver
great value for their money. We are also working towards sustained growth and development to meet o
ur customers’ expectations.
2.2 Vision
The vision statement of Indo New Zealand mainly states that “To be New Zealand’s preferred

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supplier of premium wood solutions through the continuous improvement of our people, plant
and processes.”
2.4 Values
● Trust
Our consumers can trust our goods with the honesty and the highest standards that we follow.
● Collaboration
We are combining our skills and resources through our company to win respect and loyalty for our
customers.
● Customer Focus
We operate according to the needs of our consumers and suppliers and effectively take their preferences
on board (Durand, Grant & Madsen, 2017).
● Excellence
We try for excellence & continual improvement in everything we do.
● Quality
We try to deliver the highest quality possible with accordance with ISO standard.
● Responsibility
We are acting responsibly and ensuring our citizens & products are secure. They are also looking
after our climate and contributing to our local communities (Ethiraj, Gambardella & Helfat,
2018).
3. Strategic Plan Development
The strategic plan for Indo Woods can be developed with the help of detailed analysis of the
internal environment and external environment with the implementation of SWOT and PEST
framework.
SWOT analysis of Indo Woods –
Strengths – Indo Woods has been able to provide different types of products that are able to
fulfil the needs and demands of the consumers. The raw materials for development of products of
Indo Woods are procured by implementing sustainable methods. The sustainability based activities
that are performed by the organization are also based on the impact that its operations have on the
forests. Indo Woods has been able to provide immense levels of benefits to the local communities in
the areas in which the organization operates (Hanson, Hitt, Ireland & Hoskisson, 2016).
Weaknesses – The major weakness that is faced by Indo Woods is mainly based on the lack of
large customer base as the organization offers the products to premium products. The high priced
products are offered by Indo Woods to a certain group of customers who do not provide importance

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to the quality of products in comparison to the prices.
Opportunities – Indo Woods is provided with major growth opportunities in the industry by
increasing the types of products that are offered to the customers. The organization can aim at
developing different products that can fulfil the demands of customers who prefer low priced
products (Hitt, Ireland & Hoskisson, 2016).
Threats – The major threats that are faced by Indo Woods are mainly related to the competition
that is faced by the organization in the industry with respect to types of products that are offered to
the customers. The product quality and prices have an impact on the competition levels and the
revenues that are gained in the market as well (Newburry, Deephouse & Gardberg, 2019).
PEST analysis of Indo Woods
Political factors – New Zealand is a stable, peaceful and small country that faces major political
issues due to the terrorists attacks and high rates of corruption as well. The domestic politics of New
Zealand will have a major impact on the revenues that are gained by Indo Woods in manufacturing
industry.
Economic factors – New Zealand is considered to be a wealthy and developed nation in which
agriculture is the biggest industry. The different other industries are also able to provide major
contribution to the growth of the economy. The manufacturing industry also contributes in a huge
manner to the proper growth of economy of New Zealand based with the help of operations of Indo
Woods (Ansoff, Kipley, Lewis, Helm-Stevens & Ansoff, 2018).
Social factors - New Zealand is considered to be a nation that is culturally diverse in nature and is
also considered to be a one of the best countries. The performance of New Zealand in areas like
social support and employment is also quite efficient in nature. Indo Wood will be able to take
advantage of these aspects in order to attract customers from different income groups and
backgrounds as well.
Technological factors – The technological sector of New Zealand is also considered to be diverse
and advanced in nature. The rapid growth of technology will have a positive impact on production
and operations of Indo Wood (Hanson, Hitt, Ireland & Hoskisson, 2016).
4. Strategic Plan
The internal environment analysis of Indo Woods has been able to depict that the organization
faces major issues related to the levels of competition in the industry and the high prices of the
products as well. The strategies related to improvement of operations of Indo Woods will be able to
enhance the position of the firm in the industry (Hitt, Ireland & Hoskisson, 2016). The three
strategies that can be proposed to Indo Woods for future strategic plan development are as follows,
 The development of a new product line of wood products that can help in fulfilling the
needs and demands of the consumers who belong to different income groups.
 The organization needs to enhance its communication process with the consumers and

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the local communities in areas of its operations.
 The competition in the industry can be faced by Indo Woods with the reduction of prices
of the products and enhancing the promotional activities as well (Newburry, Deephouse
& Gardberg, 2019).
5. Factors impacting on implementation
Different factors that are a part of the manufacturing industry can have an impact on the ways by
which strategic plans can be developed and implemented by the organization for the purpose of
enhancing the revenues and profitability levels. The five key factors that can influence the proper
implementation of the strategies are as follows,
 The financial strength and resources of the firm can have an impact on the development
of effective promotional strategies.
 The organization needs to enhance the social media connections with the support that is
provided by the links that are formed in the website of the organization.
 The communication with the local communities can be developed by enhancing the
organizational operations (Hanson, Hitt, Ireland & Hoskisson, 2016).
 The development of different product lines will be based on the expertise of the
employees and the contribution that is provided by them as well.
 The growth opportunities can be taken into consideration by the organization with the
help of proper analysis of the customer needs (Aguinis, Edwards & Bradley, 2017).

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6. References
Aguinis, H., Edwards, J. R., & Bradley, K. J. (2017). Improving our understanding of moderation and
mediation in strategic management research. Organizational Research Methods, 20(4), 665-685.
Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens, R., & Ansoff, R. (2018). Implanting strategic
management. Springer.
David, F., & David, F. R. (2016). Strategic management: A competitive advantage approach, concepts and
cases. Pearson–Prentice Hall.
Durand, R., Grant, R. M., & Madsen, T. L. (2017). The expanding domain of strategic management
research and the quest for integration. Strategic Management Journal, 38(1), 4-16.
Ethiraj, S. K., Gambardella, A., & Helfat, C. E. (2018). Theory in strategic management. Strategic
Management Journal, 39(6), 1529-1529.
Hanson, D., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic management: Competitiveness
and globalisation. Cengage AU.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic management: Concepts and cases:
Competitiveness and globalization. Cengage Learning.
Newburry, W., Deephouse, D. L., & Gardberg, N. A. (2019). Global aspects of reputation and strategic
management. Global Aspects of Reputation and Strategic Management, 1-20.

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Appendix 1 – Company logo