Indospirit Group Barshala Bar Chain Report 2022

Running head: INDOSPIRIT GROUP BARSHALA BAR CHAIN
INDOSPIRIT GROUP BARSHALA BAR CHAIN
Name of the Student
Name of the University
Author Note

INDOSPIRIT GROUP BARSHALA BAR CHAIN
1
Report title Customer segmentation issues in the Barshala Bar Chain
Industry
partner
The industry partners are various beverage organizations. These
organizations mostly provide the supply of beverages and liquor
that are served in the Barshala bar chain. The industry the
partners operate in is the liquor industry and also the beverage
industry. The organizations supply the liquors that are served at
the restaurant chains.
Research field The field of research for the study is marketing. The challenges
connected with the marketing functions of the organization are
to be discussed.
Overarching
problem
The overarching problem that is the focus of the study is the
challenges of market segmentation for Barshala. The restaurant
serves many people of different ages and demographics.
However, the main issue is that market segmentation is a
problem as the market cannot be easily divided. As of now the
segmentations are unable to provide actionable details. Hence,
the marketing teams are being unable to optimize the product
offerings in accordance of the segmented demands. As of now
Barshala focuses on the middle aged customer base. However,
much larger customer base need to be reached.
Overarching
research aim
The aim of the research is to find effective solutions for the
market segmentation issues that are being faced by Barshala to
improve their profitability prospects.
Research
questions(s)
 What are the most effective customer segmentations that
can be made concerning the marketing functions of the
Barshala?