International Strategies for Smaller Firm

Running head: INTERNATIONAL STRATEGIES FOR SMALLER FIRM
International Strategies for Smaller Firm
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1INERNATIONAL STRATEGIES FOR SMALLER FIRM
Question 1: International Strategy for SME
Irrespective of large, small or medium enterprises, every manager in the international
market have to face the intense competition and adapt to the rapid changes to stay and develop in
the market. The managers managing the SMEs learn a great deal from the practices of the larger
enterprises. After evaluating the concepts of International Strategy, there are some strategies that
the SMEs can opt to grow in the international market. The strategy of Niche marketing is
favourable for any Small and Medium Enterprises; keeping in mind the size of these enterprises,
they can distinguish themselves by occupying a unique niche that has not been perceived or
addressed by any other firms (Roy 2017). In this way, they can have their products distinguished
and also have a niche acquired in the vast international market.
Another constructive strategy that any SMEs can opt for is the act of forming an alliance
with larger companies in the international market (Musso and Francioni 2014). This kind of
alliance will not only help the Small enterprises, also the larger enterprises will benefit from it.
Both the companies are interdependent on each other on the terms of the availability of new and
innovative products that can be provided by the SMEs, and the larger companies can provide the
smaller companies with capital and high reach in the market.
When the SMEs have positioned themselves in a niche of the global market, they should
use every productive and efficient ways to strive and grow there. This can be done by developing
a network of their own, which would comprise of suppliers that are cost-effective and
dependable and are well equipped with advanced technologies. This network would maintain
good working relationship as well as coordinate and expand the business of the SMEs.