Comparison of Social Media Websites

This report compares the features and applications of two social media websites, Twitter and Facebook. It discusses the positive and negative impacts of social media on the internet, security challenges and measures in social media, and provides a comparison of the features of Twitter and Facebook.

INDIVIDUAL REPORT

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Comparison between positive as well as negative impact of social media on internet...............3
Security challenges and measures in social media......................................................................5
Comparison of social media websites..........................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Social media can be defined as that website and application that assists individuals in
creating and sharing content or give them opportunity to participate in networking. In this users
create, share and exchange information, it enhances interaction between users through virtual
communities and networking. The main aim of this report to study the various issues which
arises while using social media and their features which helps organizations to grow their
businesses. Report will lay emphasis on positive and negative impact of Social media on internet.
It will also discuss challenges and measures of security which are taken when social media
services are being used online. Assignment focuses on two examples of social media and will
compare their features and applications.
MAIN BODY
Comparison between positive as well as negative impact of social media on internet
Social media is a computer based technology which has provided users with a platform to
share their thought, ideas and even they can exchange information by building up virtual network
and communities (Greenwood, Perrin and Duggan, 2016). Globalization has increased the use of
social media and internet, people now a day use technologies such as internet frequently. Internet
has really made it easier for people to communicate with each other and stay in touch with their
loved ones. Internet and Social media has increased dependency of people, as they are looking
for technology in each of products and services which they get. Usage of internet among
individuals has been increased which in turn has also increased use of social media platforms. It
has been analysed that social media and internet both are rely on each other, they affect each
other in positive and negative ways. Below discussed is positive and negative impact of social
media on internet.
Positive impact Negative impact
Increase in Usage: Social media channels
such as Facebook, Instagram, Twitter are
widely being used by people in order to
communicate with each other, have access to
variety of information and enhance their
knowledge related to market, area of their
interest. Various organization and companies
Decrease in Usage: Now-a-days individuals,
group of people and communities are
increasing their awareness related to health
aspects. They are really becoming health
conscious. Using internet lays impact on health
aspect of people, they can face various issues
while making use of internet on their mobile

depend on social media to promote their
products and services, analyse information
related to competitors, evaluating marketing
trends etc. This has laid a positive impact on
internet as it has increased the usage of
internet. In order to use social media channels,
people need to have uninterrupted access to
internet which directly has increased its cost
and usage. For performing day to day activities
like for example paying bills, booking tickets
individual depends on internet, this has
enhanced use of internet, which is really
beneficial for internet providers.
phones, desktops and Laptops. People can go
through health problems like eye strain, back
pain, headache etc. This can negatively impact
health outcome of individuals. Also children
instead of laying focus on their studies are busy
in surfing internet and playing games by
exploring various websites available on
internet. This is not only laying impact on their
physical health but also on their mental health.
They are also making their studies suffer
because of it (Stockmann, Luo and Shen,
2019). So families now a day has become
highly conscious towards their health aspects,
because of which they are avoiding use of
social media. This in turn is decreasing usage
of internet and is laying negative impact on it.
It has also been analysed that many companies
are been engaged in making people aware
about the negative aspects of social media on
the health of individuals. So individuals are
decreasing use of social media that directly
reduces usage of internet. According to
national data security, It has been analysed that
use of internet has been declined from 86.45%
to 67.76% (Internet users, UK: 2019, 2019).
Increase in Cost: Social media platform has
given the opportunity to individuals to
communicate with each other through virtual
networking ( Yahia, Al-Neama and Kerbache,
2018).. By making use of social media
channels such as Facebook, Instagram, Twitter
Hacking: Wide number of people are involved
in using social media channels like Facebook,
Instagram. These platforms are prime site of
hacking. It has been analysed that hacking,
malware attacks and profile hacking incidents
are being increasing day by day, they are

people are easily able to share and exchange
information. In the view of this, internet usage
rate has been increased to a great extent. Like
for instance, access of internet is being
required by users to video call someone,
without uninterrupted flow of internet, they
cannot even ping each other (Leiner and et.al.,
2018). This has increased cost of internet. Also
various social media channels have started
charging premium fees from people, in order to
explore their services. For example, Individual
who needs to surf Netflix, has to pay nominal
amount for accessing their information, this
generate income for websites and also has
increased usage of internet. By this cost of
internet is being rising day by day. Evolution
from 2G to 4G has raised cost of internet and
now people have to pay more money to use 4G
services of internet. It has been evaluated that
more number of people are connected with
social media channels that ultimately has
caused rise in prices of internet services.
drastically affecting lives of people, groups and
communities. More than half of population has
become victim of these attacks, this has created
threat in mind of users related to usage of
social media. Individuals who have been prey
of these attacks do not blame social media, but
their direct target is on internet, they are highly
criticising internet because of which reputation
of internet communication has been reduced.
This has negatively affected usage of internet
(Fardouly and Vartanian, 2016).
Security challenges and measures in social media
Social media channels provide large number of services to its users, instead of their rapid
expansion and development, it has been analyzed that various security issues are being faced by
individuals while making use of social media. websites like Facebook, Twitter etc. give various
advantages to people who are using it, but despite of this they are facing high number of
problems related to security and privacy. They feel like their privacy and confidentiality has been
compromised by these websites.
Cyber-Crime: This issue is being faced by several individuals who are involved in
exploring Websites like Facebook, Twitter, Instagram etc. This type of crime basically makes

use of laptop or any networked instrument in which an unknown virus is installed in order to
cause harm by leaking individual’s information. It is one of the most common crime because of
which so many people have been victimized. Issues related to social media cybercrime has been
increasing at growing pace, in this type of crime hackers steals information from victim’s social
media profile. Facebook, most commonly faces this to of issue in which criminals have access to
profile of users and uses it for wrong doings. In order to overcome this, individuals can make use
of various privacy measures so that they can have protection and their profile do not get hacks.
Users can engage in setting up strong password that cannot be easily analyzed by hackers
(Privacy and security measure in social media, 2018). They need to set mixture of numbers,
characters and alphabets as their password. Other measure which can be taken by individual is
that every time after accessing Facebook, they need to logout, so no unfamiliar device is able to
logged in.
Phishing: This is another privacy issue which is being faced by large number of individuals
engaged in surfing social media channels. In this type of hacking criminals are engaged in
obtaining most sensitive information like username, passwords, credentials of credit card by
making themselves look as a trustworthy entity in an electronic mode of communication. In this
type of crime fake accounts are been created, that matches the look of actual profile. This type of
hacking took place in most of the companies where criminal manipulates in order to attract
consumers and employees towards themselves and hacks their sensitive information. They
manipulate customers in such a way that people end up sharing their confidential data like details
related to their credit card (DeVito, Birnholtz and Hancock, 2017). Thus, this type of crime is a
serious threat to individuals as well as their business can also get hamper because of it. Various
security measures can be taken by individuals as well as people to save themselves from
Phishing like they can install ant-phishing software such as avast, Quick heal etc.. It can assist
individuals in making them aware about malware attack. This software also has ability to detect
the spam phishing emails. It is one of the most effective way to save data from getting hacked.
Spyware: It is a software which criminals often use in order to extract private information of
any individual or organization without their consent or knowledge. Spyware also sends data to
other person without seeking consent of consumers. This software is being installed by
fraudulent to damage computers and seek confidential data of clients as well as businesses. It is
one of the most dangerous and harmful security issue that can be faced by users while making

use of social media. This software not only extract private information of user’s social media
profile but can also give power to criminals to keep a pace on individual’s online activities.
Spyware consists of key loggers that has capacity to extract personal information of people. Data
collected can be related to address, password, credit card number of users. In order to save one
self from this software various security measures can be taken by groups and individuals like
they can install anti-spyware software. It can assist people in detecting spam emails even before
it damages the networked device. Another security measure which can be taken by individual is
having perfect knowledge about spyware protection policy. Companies whether they are small or
large needs to implement Spyware policy in their business. This can assist and save clients from
threat of getting cheated.
Malware attacks: It is one of the most significant issue which is being faced by individuals
while surfing social media channels. These attacks have literally laid negative impact on living
of individuals. Malware attack are type of software which is being installed in one’s computer
without consent of owner in order to gain their personal information and data. This software is
basically used by criminals to have financial gain. Criminals install this software on networked
device, and when individuals surf their social media websites, this virus extracts their personal
information from it (Primack and et.al., 2017). Malware attacks also damage computer and steals
confidential data of organizations as well as users. There are various security measures which
can be used by individuals like they can update operating system once in three months. This is
the most effective way to save oneself from getting hacked. Plugins also must be updated to save
themselves from cyber flaws.
Comparison of social media websites
Twitter Facebook
Features Features
Advanced Search: It is one of the most
remarkable feature which is given by Twitter.
It assists users to search latest news and
information related to work even faster. This
can help users in doing in-depth research about
their subject matter or even they can easily
search about areas of their interests. It also
Facebook Groups: It is one of the most
exciting feature of Facebook, it enables
individuals to form groups where they can
interact easily with each other. In this feature
users can add or remove any members,
whatsoever they want. This feature of
Facebook can help organization in growing

helps users and companies to track information
about the brand mentioned.
their business by easily communicating with
client groups. They can share useful
information on Facebook Groups.
Tweet Alerts: These alerts are basically given
to users who have Twitter accounts. In this a
notification is been given to people on their
phones so that they do not miss out any
important Tweet. This feature given by Twitter
assists users in tracking tweets from their idols
and enables them to easily change the settings
of Twitter account for sending SMS
notification whenever a new tweet is posted.
This feature helps user to track information
earliest.
Facebook Live events: This feature of
Facebook enables users to go live, they can
shoot live video of events and invite other
people to participate in It (Agrawal and
Awekar, 2018). By this way other individuals
can also explore event going on fare off places.
This feature assists individuals in managing
wide range of celebrations and events. This
feature also provides benefits like they can host
watch party online.
Applications Applications
Social Oomph: This application is basically
being invented to enhance productivity related
to social media (Maimon, Fukuda and et.al.,
2017). Twitter widely make use of Social
Oomph application. This application assists
individuals to maintain their Facebook and
Twitter account simultaneously at same time. It
is one of the efficient automated matrix that
enables high number of users as well as
organizations to combine their sales and
marketing channels, helping them to make best
out of it. Users to avail benefit of Social
Oomph are advised to update to premium
accounts, also this application is paid.
Market Place: It is one of the most used
application of Facebook that supports emerging
entrepreneurs. It assists individuals who wants
to become entrepreneur, by connecting them
with other people and thus helping aspirants in
promoting their products and services online.
Facebook has given rise to this transaction and
hence assisting people to own up a business
while simply sitting at home.
Tweet Deck: It is one of the most exciting
application of Twitter, it helps users in
Facebook Video: Facebook provide high class
quality application where it provides

managing and maintaining their Twitter
accounts. Tweet Deck is linked to API of
Twitter and helps individuals in sharing and
obtaining Tweets and different views profiles.
This application is most popular one and is
made free for desktop clients. It provides most
important service like handling various Twitter
accounts.
individuals with opportunity to connect with
other person easily. It is a highly structured
platform where users can upload videos, share
and can even send videos through Facebook
messenger feature. They can even share video
on WhatsApp through Facebook. Thus, this
application is very useful to make individuals
aware about the going trends in market.
Suitability for business Suitability for business
Twitter is being engaged in giving high
number and quality of features to its users.
Features and applications like Tweet alert,
Social Oomph are highly suitable and
beneficial for business. It has assisted firm to
grow and gain competitive edge (Bucher and
Helmond, 2017). These features are also good
for people who want to start their own
business, it assists them in having good
knowledge about market and areas of their
interests. Social Oomph application helps users
in managing their Facebook as well as Twitter
account together. It saves their time and also
they are able to get updates about market on
timely basis.
Facebook is considered to be one of the most
significant platform where organizations can
grow, emerging entrepreneurs can be
developed and individuals can get connected
with each other. Features of this website is
really suitable for its business. Like for
example Facebook group can assist various
organization to get in touch with their client’s
base. In thiperfs, business can also promote
their products and services that helps their
business to grow.
Yes, social media is most effective communication tool. It assists large number of people to
interact and connect with each other (Garay Tamajón and Cànoves Valiente, 2017). Through
social media websites like Facebook, Twitter individuals can share information and can also
enhance their knowledge related to subject matter. It provides a platform by which societies can
send each other message, post Tweets, stories and can get acquainted better. They can share their
thoughts, opinions and believes on this global platform.

CONCLUSION
From the above study it has been summarised that wide number of people has been involved
in using social media channels that has increased the usage of internet. It was analysed from
report that communication between people has become easier because of internet. Social media
platform has even helped various organizations to promote their products, services through them.
There is some negative impact of social media on internet like use of Facebook, Instagram
causes serious issues like weak eye-sight, back pain to people. This has ultimately reduced usage
of internet. It has also been analysed in report that while using social media, users also faces
various threats like cybercrime, hacking and malware attack. This has negatively affected use of
internet.

REFERENCES
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