Negative and Positive aspects of Social Media on the Internet

SOCIAL MEDIA

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Negative and Positive aspects of Social Media on the Internet...................................................3
Challenges and Measures of Security and privacy in Social Media............................................4
Features and application and suitability of Tiktok and LinkedIn for business............................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Social Media can be defined as an internet based technology that allows sharing of
opinions, ideas and information using virtual networks and user built communities. Social media
enables quick communication of content between its users, wherein the content include photos,
videos, personal information, documents etc. (Dollarhide, 2019). This report provides a
comparison between the negative and positive aspects of social media on internet, discussing the
measures and challenges of security and privacy taken while accessing social media online. This
report also provides a detailed comparison of two popular social media applications and features
i.e. TikTok and Linkedin in terms of future business sustainability and further usage of social
media applications as an effective communication tool.
MAIN BODY
Negative and Positive aspects of Social Media on the Internet
As per the view of Kietzmann and et.al., (2011) in its initial stage social media started off
as a web based page or application enabling its users sharing of text message amongst
themselves. In recent times, social media has introduced pervasive and substantial changes to
communication in between communities, organizations, and individuals. These changes have
their own fair share of positive as well as negative impact on the internet. Based on the Global
Digital Report, 2019, it was observed that there was a stable increase in the worldwide users of
social media by 9% year-on-year which in turn helped the growth of the worldwide net (Kemp,
2019). Due to the increasing interest of governments and businesses in social media
communications there is an overall increase in the usage of worldwide internet. Many developed
nations are presently in discussion about a possible inclusion of internet services as one of the
basic elements of human needs. Such discussions have been started as a direct result of attention
capture of users by social media.
As illustrated by Jackson and Ahuja, (2016) internet has now penetrated in the personal
life of its users influencing their thoughts and establishing control over the decisions made by
them. Social media marketing have emerged as a profitable field of employment, with businesses
investing a lot in social media campaigns promoting internet as a necessary tool in the field of
marketing. Social media sites have also provided new opportunities for businesses to increase
their sales online, boosting e-commerce like never before. These sites have introduced a new