Influencer Marketing: Understanding Customers and Future Opportunities

MGBBT0UCT
Understanding
Customers

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................1

INTRODUCTION
Knowing customers better facilitates in getting more leads and in expanding business
operations. Understanding customers is the key to providing better products and services which
in turn result in a stronger customer base (Micu, and et.al., 2017). In today's dynamic business
world, various business is struggling to survive due to cut-throat competition. So to overcome
this issue and to make people aware of their product and offering, they are opting for various
marketing tools. One of the widely used social media marketing is influencer marketing which
uses endorsements from high-rated influencers who have a huge fan following. This essay is
based on influencer marketing and will cover an area of influencer marketing and two
influencers along with product analysis on product selection and brand. In addition to that, it will
cover the future of influencers.
TASK
Influencer marketing is opted by many companies to influence customers to opt for their product
or avail services. It is a highly effective marketing tool by which a company can reach out to
targeted customers easily (Jahnke, 2018). Companies are opting for bloggers and sending
accessories and clothing to review on their social media. After getting products from companies,
bloggers post photos and write about a product. It will help the company in making aware people
in a short period and makes it easier to convey a message through influencer marketing. It is
imperative to opt right influencer that can elevate the brand image of a company. For example, a
food and beverage company has to tie up with a food blogger, not a sports influencer. The areas
that influencer marketing covers are sports, education, food, clothing, and in almost every
industry. It plays an important role in making a product into a brand. For a company, it is a one-
time investment and can enjoy high traffic of customers by rendering quality products and
services. This is highly effective as people have trust in influencers that they have built up with
following. Due to COVID-19, many companies are struggling for their survival and it becomes
difficult to market their product but with the emergence of influencer marketing, it becomes
easier to target an audience in a short period. There are various social media platforms such as
Instagram, Facebook, and Twitter on which influencers can post images of products to make the
company more successful (Deges, 2018). Influencers are considered as the company's content
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