Advertisement Campaign for Westfield Shopping Mall

BA4UK98O PRINCIPLES
OF ADVERTISING

TABLE OF CONTENTS
• Introduction
• Shopping mall description
• Objectives of advertisement campaign
• Description of Target audience
• Message strategy design
• Promotional Mix design
• Media Mix Design
• Print Poster
• Advertisement measurement methods
• Conclusion
• References

INTRODUCTION
Customer retention facilitates in
enhancing customer’s lifetime value
along with increase in revenue. It is
imperative for every company to
frame strategies that assist in
retaining existing customers along
with attracting potential customers

SHOPPING MALL DESCRIPTION
• Westfield is a big shopping mall located in
White City, London. It was commenced on
30th October 2008 and became largest
covered shopping mall. It consists of
various stores such as Marks and Spencer,
John Lewis and House of Fraser.