Influencer Marketing in Tourism Industry: Analysis of Two Influencers and Future of Influencers

Understanding customers
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Introduce the area of influencer marketing..................................................................................1
Influencer one and their analysis on product selection and brands.............................................2
Influencer two and their analysis on product selection and brands (300 words).........................3
The future of influencers.............................................................................................................3
Conclusion.......................................................................................................................................4
REFERENCES................................................................................................................................4

INTRODUCTION
Influence marketing refers to the social media marketing which includes the brands
collaborating along with the online influencers to showcase their products and services (Agarwal
and Mehrotra, 2018). Marketing influencers are the key factors for various organisations which
helps them in finding more new customers in order to promote their brand. They permit huge
brands with the purpose to grab the attention of people as well as ensure small medium enterprise
to scale up through more visibility, which leads to high ROI than other marketing channels. With
reference to tourism sector, almost all the restaurants and hotels look for food bloggers in order
to increase their sales, through their followers on social media as well as advertisement on their
outlets.
The essay covers the area related to influencer marketing, two different influencers along
with analysation of their product selection and brands and it also includes the future of
influencers.
Introduce the area of influencer marketing
Influencer marketing refers to the social media platform where influencers showcase
products and services of huge brand to increase the awareness of the organisation (Callaghan,
2019). Most of the influencer marketers use different types of campaign in order to market the
products of collaborated companies. The techniques used involves social media takeover,
affiliate marketing, guest blogging, blog posts, sponsored social media content and many more.
The tourism industry makes use of the influencer marketing in order to promote their place
which leads to brand awareness of the company in different areas (Kaba, 2021). The people
handling tourism industry also includes several businesses which consists of food services and
accommodation, many travelling agencies and many more. The people which are interested in
travelling is connected with the tourism sector. Through social media marketing the influencers
helps the companies to market their services, destinations they are providing, accommodation
and so on. Several organisations give opportunities to influencers of social media to capture the
ambience of their destinations which results in increasing profits for making vlogs or blogging
for them. they use different platforms online and offline both for attracting more people towards
their firm and earn more profit from them. the people of tourism industry focus on updating their
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