Influencer Marketing in Tourism Industry: Analysis of Two Influencers and Future of Influencers

This essay covers the area related to influencer marketing, two different influencers along with analysation of their product selection and brands and it also includes the future of influencers.

Understanding customers
 Student-ID number
 Module name
 Academic year
 Group
 Tutor name

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Introduce the area of influencer marketing..................................................................................1
Influencer one and their analysis on product selection and brands.............................................2
Influencer two and their analysis on product selection and brands (300 words).........................3
The future of influencers.............................................................................................................3
Conclusion.......................................................................................................................................4
REFERENCES................................................................................................................................4

INTRODUCTION
Influence marketing refers to the social media marketing which includes the brands
collaborating along with the online influencers to showcase their products and services (Agarwal
and Mehrotra, 2018). Marketing influencers are the key factors for various organisations which
helps them in finding more new customers in order to promote their brand. They permit huge
brands with the purpose to grab the attention of people as well as ensure small medium enterprise
to scale up through more visibility, which leads to high ROI than other marketing channels. With
reference to tourism sector, almost all the restaurants and hotels look for food bloggers in order
to increase their sales, through their followers on social media as well as advertisement on their
outlets.
The essay covers the area related to influencer marketing, two different influencers along
with analysation of their product selection and brands and it also includes the future of
influencers.
Introduce the area of influencer marketing
Influencer marketing refers to the social media platform where influencers showcase
products and services of huge brand to increase the awareness of the organisation (Callaghan,
2019). Most of the influencer marketers use different types of campaign in order to market the
products of collaborated companies. The techniques used involves social media takeover,
affiliate marketing, guest blogging, blog posts, sponsored social media content and many more.
The tourism industry makes use of the influencer marketing in order to promote their place
which leads to brand awareness of the company in different areas (Kaba, 2021). The people
handling tourism industry also includes several businesses which consists of food services and
accommodation, many travelling agencies and many more. The people which are interested in
travelling is connected with the tourism sector. Through social media marketing the influencers
helps the companies to market their services, destinations they are providing, accommodation
and so on. Several organisations give opportunities to influencers of social media to capture the
ambience of their destinations which results in increasing profits for making vlogs or blogging
for them. they use different platforms online and offline both for attracting more people towards
their firm and earn more profit from them. the people of tourism industry focus on updating their
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online page as well, as nowadays most of the people use social media while planning for any
trip. Through influencers which are responsible for any specific enterprise tells the people to visit
and get best experience with concerned travelling agency. The influencers also provide
opportunity to meet them in person at that specific place which attracts more people and they
actually visit that place. This leads in high productivity as well as sales of these places and also
hotels of respected tourism industry. The influencers are also benefited as they get paid for the
work they do with the collaborated company.
Influencer one and their analysis on product selection and brands
Vicky Philpott is a festival and travel blogger, who loves to experience adventures and
wanted to try everything at least for once. The influencer wants to help people in planning their
tour at different places so that they can get good experience and travel more. Vicky Philpott has
travelled around 70 countries and attended 60 different festivals of different places. The blogs
which are prepared by the influencer are made to attract more people towards traveling with
different tourism industry. The influencer connects people by sharing pictures and videos of
natural landscapes, luxurious and hygienic accommodations as well as with local people of that
destination. The blogger believes that blog is just like a treasure trove for people who are willing
to travel different places (Kim, Yoo and Yang, 2020). The goal of the influencer is to support the
people across the world to make the dream of travelling into reality so that one can get a reason
to survive in this beautiful world. The Instagram account of Vicky Philpott is public account with
the name @vikiphilpott80, all the relevant images related to that particular place are uploaded on
this page. Through social media, Vicky Philpott tell people about her experience with solo trips
done in past through posting it on social media which is being followed by many. The influencer
is focusing on the people to come out of their comfort zone and look at the beautiful world and
live the peaceful moment. Vicky has attended various festivals of different places and uploaded
her pictures on her social media account in order to influence other people to attend the same.
The mini vlog, blogs and content made by the influencer is so attractive which results in high
profit for the collaborated tourism industry.
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Influencer two and their analysis on product selection and brands (300 words)
Simon Alan Reeve is an author, influencer, television presenter, journalist and also
documentary film-maker. With the purpose to attract more people the influencer crates several
documentaries on environmental and global travelling. Simon Alan Reeve was born on 21st July
1972 in London, United Kingdom. The main aim of the influencer is to make people realize the
value of travelling into different places and worth of the people and cultural of other destinations
(Kim and Krishna, 2022). Simon Alan also post clips related to beautiful nature, which attract
people to visit that particular place at least for once. The influencer also writes journals and
books which is based on modern history, her adventure experience and also international
tourism. Reeve wants to change the basic lifestyle of a person and take them towards travelling
to different and unique places for having peace in their lives. Traveling to new places makes a
person meet many new people around them along with different experience which makes them
travel again and again. Simon Alan Reeve has a public account on Instagram with 159.9K
followers and update the same with different images of places. Simon give benefits to different
organisation by advertising sustainability in the industry of tourism as well as adventurous
people for travelling to more new places for the company. The influencer is appointed as a brand
ambassador of Kuoni Company; it is huge travelling company which provides people with best
experience in traveling with them. Simon Alan mainly focuses on big customer events, effective
writings, articles, various blogs and vlogs of the company by sharing it on social media and
many other platforms.
The future of influencers
The future of travel influencers is a huge success for a person who is interested in travelling
and willing to see the whole world (Min, Joireman and Kim, 2019). Travel influencers are on
high demand nowadays as people need suggestions while travelling to new places so they can
help them out with the same. These influencers have high amount of money in future as almost
all the people concern travel agency who hire a travel blogger for different destinations. It
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impacts positively on a person’s life as they can earn more profit along with moving from one
place to another. Through social media platform, the influencers can involve many different
customers with them who are interested in travelling different places. All the tourism industries
provide online bookings, beautiful images and all the information regarding destination on
internet through which people get attracted towards specific place.
The people get more attracted after watching the blogs, vlogs and small clips of that
particular place which results in seeking attention of more people with high profits of the
company (Prakash, 2019). The future of influencer can also use advance technology of artificial
intelligence and robotics for blogs in the future. The issues which is faced by customers is
cleanliness and services, has to be good as people give bad feedback on the company’s website
which leads to negative impact on the organisation. The influencers share images and videos of
the hotel which showcase the hygiene of the tourist company.
Conclusion
From the above essay it is concluded that through influencer marketing a company becomes
profitable as marketing is done on good level, people are attracting more towards the company
and brand awareness of specific tourist industry is increasing. Tourism industry helps people in
travelling different places by marketing on social media and advertising offline as well. The
influencers impact a lot on the customers as through their postings on Instagram page people
wish to travel on the same place and experience the beauty of that particular place. The
marketing influencers use several platforms for sharing their vlogs, blogs and pictures to show
their followers. Through these platforms used by them they are able to provide people with their
experience of the destination and ambience of the same to the followers. The essay contains of
influencers such as Vicky Philpott and Simon Alan who provide experience to the people on a
big scale. The essay also covers the future of travelling influencer which is a positive career for
them as they are on high demand because everyone requires someone to suggest them for
traveling into new place.
REFERENCES
Books and Journals:
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Agarwal, R. and Mehrotra, A., 2018. Understanding what matters to customers: The case of
loyalty programs in the Indian context. Journal of Relationship Marketing, 17(4),
pp.311-334.
Callaghan, J., 2019. It's not about technology-it's about solving problems and understanding
customers. REIQ Journal, (Sep 2019), pp.16-17.
Kaba, B., 2021. Understanding Customers' Continuance Intention: Assessing the Socioeconomic
Status Effect Towards an Integrative Model. ACM SIGMIS Database: the DATABASE
for Advances in Information Systems, 52(2), pp.68-93.
Kim, B., Yoo, M. and Yang, W., 2020. Online engagement among restaurant customers: The
importance of enhancing flow for social media users. Journal of hospitality & tourism
research, 44(2), pp.252-277.
Kim, S. and Krishna, A., 2022. ‘I’ll stand by you:’understanding customers’ moral decoupling
processes and supportive behavioral intentions in cases of corporate
misconduct. Journal of Marketing Communications, pp.1-23.
Min, H.K., Joireman, J. and Kim, H.J., 2019. Understanding why anger predicts intention to
complain among high but not low power customers: A test of competing
models. Journal of Business Research, 95, pp.93-102.
Prakash, G., 2019. Understanding service quality: insights from the literature. Journal of
Advances in Management Research, 16(1), pp.64-90.
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