The Impact of Influencers on Consumers in the 21st Century

Understanding customers

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
Online-.............................................................................................................................................5

INTRODUCTION
Influence marketing is the form of social media marketing where companies and big
brands ask social media influencers who are having huge number of followers to promote their
products and services (Pop and et. al., 2022). On today's 21st century, most of the customers get
influenced by their social media ideals and they obey their recommendations. This will help the
company to enhance their sales and profitability by attracting more customers. In context of
tourism and travel industry, most of the hotels and restaurants ask for food bloggers or travellers
who are having followers in huge number to promote their hotels and restaurants. They even get
payment for doing this as well as free membership of few hotels as per the deals of influencers
and hotels. The following essay will covers introduction of area of influencer marketing,
different influencers and their analysis on product selection and brands and the future of
influencers.
MAIN BODY
Tourism sector include those businesses which are having accommodation services, food
services, travel agencies and few others. Here, the main customers of this sector are those clients
who loves to travel at different location on their weekends. Social media marketing is one of the
most effective tool for such customers to attract their attention toward a particular destination or
a hotel. In context of this sector, the companies find those travelling bloggers who can blog for
them for their destination and recommend their huge number of followers to visit the destination
or a particular hotel for effective customer satisfaction (Madureira, 2021). This type of marketing
technique basically attract young customers for the hotels and restaurants. Here, basically the
social media influencers got the invitation from the companies of this industry and they visit the
particular destination for blogging or vlog. They also share the videos and pictures and highlight
that they are having god experience from the particular destination. After this they recommend
their followers to visit the destination. Sometimes, these social media influencers ask their
followers to visit the site and meet with them for having much better experience. For the strong
wish of meeting with ideals and these social media influencers a lot of customers get engage to
visit the site and use their products and services. Hence, this is how the productivity and the sales
of the companies in this sector get enhanced (Xu and Pratt, 2018). The benefit is gained from
both sides, hotels and restaurants get the benefit to attract new customers and increase their
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