Organisational Communication: Analysis of Walmart Inc.

Running head: ORGANISATIONAL COMMUNICATION
Organisational Communication
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1ORGANISATIONAL COMMUNICATION
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Background of the company-...........................................................................................2
2.2 Company goals and objectives-.......................................................................................3
2.3 Marketing strategies.........................................................................................................3
2.4 Management style............................................................................................................4
2.5 SWOT analysis.................................................................................................................5
2.6 Social media presence......................................................................................................7
2.7 Website.............................................................................................................................9
2.8 Communication strategy with the public and its quality................................................10
Conclusion................................................................................................................................11
References:...............................................................................................................................12

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1. Introduction
In this current era, knowledge plays a very crucial role in the economic processes.
Such organisation that have enough knowledge do have a competitive advantage over the
others with lesser skills and knowledge. In a knowledge based economy, innovation plays the
central part. A company could maintain a competitive advantage by means of price, quality
and employee satisfaction (Saeidi et al., 2015). The companies does innovation so as to
maintain and defend their competitive stand as well as to seek their competitive advantage.
However, for this report, the organisation that has been chosen is Walmart Inc., an American
multinational retail company which operates a chain of grocery stores, departmental stores
and hypermarkets. It is going to elaborate on analysing this company, its goals and strategies
of marketing and management that it makes use of to gain a competitive advantage. It shall
also discuss about its strengths, weaknesses, opportunities and threats. It would also assess its
social media presence and would evaluate the quality of their communication about its goals
and achievements with the public.
2. Discussion
2.1 Background of the company-
As discussed above, Walmart is an American multination retail corporation which
runs the chains of large warehouse stores and department stores. It was founded in the year
1962 by Sam Walton and was incorporated in the year 1969 (Barney & Peteraf, 2014). It
publicly traded in the year 1972 on the New York Stock Exchange. The headquarter of
Walmart is located in Bentonville, Arkansas. It is also to state that it is the second largest
public corporation in the world as per the list of Fortune Global 500 in the year 2013 (Morris,
2016). It also holds the position of the world’s biggest private employer and is considered to
be one of the most valuable organisations in the world. It is family owned business and is

3ORGANISATIONAL COMMUNICATION
owned and controlled by the Walton family. The family owns 48% stake in Walmart. At
present, Walmart is the largest grocery retailer in the United States.
The organisation also operates and owns the warehouses of Sam’s Club based in
North America. It operates in more than 10,900 retail units and that too under sixty nine
banners located in 27 different countries along with its e-commerce websites in ten nations
(Getkate, 2017). They employ about 2.2 million of associates all around the globe and among
them, 1.3 million associates are from United States alone.
2.2 Company goals and objectives-
The main aim of the company is to create opportunities for people to live their life
better. They consider it as their responsibility to make a constructive impact on the
communities that they serve. Their vision is to offer good services with good quality to all
their customers while remaining the market leader as well as striving regularly in order to be
the most loved and admired company (Elder & Dauvergne, 2015). However, the vision
statement of the company focuses on the quality of the product, lower product price along
with manufacturing and growth opportunities for its employees. With the same, its mission
statement describe about enhancing and improving the daily life of the customers through
selling best quality products all around the world. The objectives of the company is also the
same and it is of providing best quality services and products to its customer globally as well
as to provide employment opportunities to the worthy talents. Furthermore, it also wants to
expand its multi-channel initiatives while keep on growing in the United States.
2.3 Marketing strategies
Walmart makes use of demographic and psychographic segmentation strategy as this
strategy helps in assessing and understanding the various sub-segments of the customers as
well as their changing needs and requirements. It understands the spirit of the customers as