This report provides a proper description on requirement of information systems within one of the major and famous organizations in Australia, Telstra Corporation Limited.
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Running head: INFORMATION SYSTEM Information System: Telstra Corporation Limited Name of the Student Name of the University Author’s Note:
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1 INFORMATION SYSTEM Table of Contents 1. Introduction............................................................................................................................2 2. Discussion..............................................................................................................................2 2.1 Brief Description of Organization and a Product.............................................................2 2.2 Importance of Information System for supporting Business Strategy and gaining Competitive Advantages........................................................................................................3 2.3 Information Systems Contribution to the Organizational Success..................................5 2.4IdentificationofThreeAlternativeInformationSystemSolutionswithProper Explanation............................................................................................................................7 2.5DiscussionofDistinctionbetweeninHouseDevelopmentandOutsourcing Components in Telstra...........................................................................................................9 2.6 Justification of Requirement of an Information System in Telstra................................10 2.7 Justification for Selection of IS Product in this Project.................................................11 3. Conclusion............................................................................................................................11 References................................................................................................................................13
2 INFORMATION SYSTEM 1. Introduction IS or information system ca be referred to as a collection of formal, socio technical as well as organizational systems, which are being intended for collecting, better processing, storing and even dissemination of data (Laudon and Laudon 2016). Such systems are majorly comprised of four subsequent systems of task, technology, structure as well as people. A proper information system has the core objective of supporting decision making process, bettermanagementandexecutionofoperations.Itisapartofinformationand communication technology, which any specific company utilizesto ensure subsequent interaction with the technology and supporting business processes (Theorinet al. 2017). Information systems interrelates with various data systems as well as activity systems. Thistypeofsystemisextremelyimportantandsignificanttobringoutnew advantages and benefits in the company for the significant purpose of eradicating all types of complexities and issues related to information management. Since, it improvises decision making process, almost all popular and significant organization use this system in their organization (Bajdor and Grabara 2014). This report provides a proper description on requirement of information systems within one of the major and famous organizations in Australia, Telstra Corporation Limited. The organization has been providing few important telecommunication services to their customers. 2. Discussion 2.1 Brief Description of Organization and a Product Telstra Corporation Limited is one of the major telecommunication companies in Australia that is solely responsible for building as well as operating telecommunication network and market voices, internet accessibility, mobile, pay TV or even any other product and service (Telstra.com.au. 2019). The head quarters of this particular company is within
3 INFORMATION SYSTEM Melbourne, Australia and they have serving their customers for last forty four years. The most important and significant products and services of this specific organization include fixed line and mobile telephony, data services, internet connection, network services and even pay television. The total revenues of the company during the last year was almost 26 billion AU dollars and respective operating income was about 6.2 billion AU dollars (Telstra.com.au. 2019). More than 32000 employees are working in this company for making the entire organization much more effective and efficient in comparison to others. One of the most popular and important product of IS would be enterprise resource planningorERP.Thisparticularproductcanbemadebetterwiththesuccessful implementation of decision support system. This specific information system is responsible for providing effective decision making process and also improving quality of decisions to a high level. Moreover, the customers would be highly satisfied with better quality of services. 2.2 Importance of Information System for supporting Business Strategy and gaining Competitive Advantages Information system is quite effective and important for supporting the respective business strategies. This type of system, whenever utilized to provide information for their managers requires to manage the confidential information (Demir and Krajewski 2013). The main objective of this particular information system provides subsequent information to the management so that it is extremely helpful for functioning. As decision making is one of the major tasks that is being performed by organizational management, an information system can help out the managers to undertake such decisions in an effective manner (Sepulveda and Young 2013). Planning, controlling, organization as well as directing the activities of any particular organization is the next important and significant objective of IS.
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4 INFORMATION SYSTEM Businessstrategiesofanyorganizationarealsoeventuallysupportedbythe information system. The business strategy is extremely vital in planning for the respective information systems and these systems could eventually support every strategic objective of a company even in the future (Turel 2015). Hence, strategic responsibility of IS must be properly defined within planning processes. The information that is needed for supporting business strategies as well as development of information system are quite relevant in providing requirement of information to be planned or fitted with one another. A proper alignment of business strategy with these information systems eventually results in the execution of information system strategies (Laudon and Laudon 2015). This is a continuous procedure, which helps information system support structure for remaining relevant to the various strategic objectives and goals of a company. Competitive advantages or strategic benefits are obtained in a better manner with the successful incorporation of decision support system. As Telstra is a telecommunications company, it is highly required to achieve the vision and mission or organizational objectives (Liet al. 2014). Prioritization of goals and successful competition is also possible for optimizationoffinancialperformanceswiththeirpreviouslyexistingbusinessmodel. Businessobjectivesandgoalswillbehighlyaffectedwiththeincorporationofthe information systems within the respective organization of Telstra and for maintenance of strategic focus. Moreover, DSS is extremely time effective and it helps in improvement of inter personal communication by eradicating all issues related to bad quality decisions. There are two types of decision support systems, which are model driven and data driven (Al- Sakran 2015). Amongst these two, the most effective and efficient type of decision support system for Telstra would be data driven DSS as it would enhance effectiveness of decisions.
5 INFORMATION SYSTEM 2.3 Information Systems Contribution to the Organizational Success Information systems are responsible for bringing organizational success to a high level. Modern technology could easily boost up organizational performances as well as productivity. Organizations mainly rely on these systems for developing new and innovative methods for generation of revenue, engaging customers and even streamlining of time consumingtasks(Boonstra2013).Withthehelpofeveryinformationsystem,the organizations could easily save resources like time or money during making of smarter decision. The internal department of the business like marketing or sales could even communicationin a bettermanner and can also share informationpromptly. As this technology is automated and utilizes complicated algorithms, it can easily and decrease human or manual error (Schwalbe 2015). Moreover, employees could even focus on the major features of any business and not only on spending several hours collecting data or undergoing manual analysis. Decision support systems in the organization of Telstra Corporation Limited can be extremely vital and effective for bringing benefits in the business by enhancing ERP. The main contributions of decision support systems within the organization of Telstra are provided below: i)Time Savings: The first as well as important contribution of decision support system for this specific company of Telstra is time savings (Dutta, Geiger and Lanvin 2015). Employee productivity is highly incremented and there is timely information for the entire procedure of decision making. This time savings should be documented from utilization of computer based DSS and hence ensuring data quality. ii)Enhancement of Effectiveness: The second important and significant contribution of this decision support system for Telstra is the subsequent enhancement of effectiveness
6 INFORMATION SYSTEM and efficiency (Bilbao-Osorio, Dutta and Lanvin 2013). Decision making efficiency are harder for documenting as well as measurement. The soft measures such as perceived decision quality are required to be examined for understanding objective measures. iii)Improvement of Inter Personal Communication: The third vital and noteworthy contributionofDSStotheorganizationofTelstraisimprovementofinterpersonal communication. Collaboration amongst decision makers is also possible with this specific information system (Marchewka 2014). Data driven decision support system is highly recommended and suitable for Telstra as it encourages fact based decision support system. An improvement in in data accessibility of even an important motivation to build this system and the main advantage is to provide better communication systems. iv)Reduction of Costs: DSS is also responsible for reducing the overall expenses so thateffectivedecisionmakingprocessisbeingenhancedwithoutmuchcomplexity (Dahlstrom, Walker and Dziuban 2013). The main reason for this type of reduction of costs is that infrastructure or technology expenses are highly reduced within Telstra. v)Increment of Decision Making Quality: The entire procedure of decision making process is extremely benefitted and thus decision quality is enhanced. DSS might eventually reducecomplexitytoahighlevelandallowscustomersatisfactiontoahighlevel (Holtshouse 2013). Since the entire process of decision making quality is being enhanced, it is required for bringing more effectiveness and efficiency in the organization. vi)Increment of Organizational Control: The data driven decision support system even makes an increment of organizational control. It makes business transaction data accessible and available for better monitoring of performances as well as ad hoc querying (Bloometal.2014).Thistypeofinformationsystemcouldeasilyenhanceoverall
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7 INFORMATION SYSTEM management understanding of business processes as well as managers perceiving financial benefits. 2.4 Identification of Three Alternative Information System Solutions with Proper Explanation Three distinctive alternative information system solutions for Telstra Limited for the productofERParemanagementinformationsystem,executivesupportsystemsand transaction processing system. The details of three alternative information system solutions are as follows: i)Management Information System: A MIS can be referred to as a computerized system that comprises of software and hardware, which serves as the significant backbone of the organizational operations (Sittig and Singh 2015). This particular information system can easily and promptly gather confidential data from various online systems, analyse the required information and the report this data for aiding within management decision making. The major purpose of this management information system is to improve decision making process by simply providing upgraded as well as accurate data over a series of several organizational assets like marketing, inventory, personnel, financials and raw materials (Robey, Anderson and Raymond 2013). An objective of management information system is to correlate numerous data points for the core purpose of strategizing methods and hence improving business operations. The implementation of management information system although is an expensive investment, however is responsible for including purchases of software and hardware and integration with the previously existing systems or training of every employee (Watson and Tinsley 2013). MIS can be viable for better coordination, controlling, analysis or even virtualization of information within any specific organization. The ultimate objective of
8 INFORMATION SYSTEM utilization of management information system is incrementing the profits and value of business. Cost based analysis of MIS must be absolutely comprehensive, which refers to each and every factor of potential relevance to the entire procedure of decision making and is not only based on economic efficiency (Von Solms and Van Niekerk 2013). The most significant issues of uncertainties and risks for understanding project measurement. The computer and equipment maintenance costs, supply cost and personnel cost are subsequently included in this specific information system. ii)Executive Information System: The second alternative information system is EIS. It is a kind of the information system, which eventually facilitates as well as provides support to any type of senior executive information or decision making requirements (Ullah and Lai 2013). This particular information system provides easier access to both external and internal information that are much relevant to the various business objectives. Telstra will be obtaining some of the major and the most important benefits with successful implementation of an executive support system (Tarafdaret al. 2015). As they are into telecommunication services,executiveinformationsystemwouldbeextremelyviableformonitoring performances and identifying major problems and opportunities. The various technologies of executive information system and data warehousing are converging within market place. The cost based analysis of an EIS could be done in an effective management after understanding the requirements and needs of business (Robey, Anderson and Raymond 2013). The initial cost of this information system be maximum so that the other costs of implementing this system is lowered majorly. As a result organizational efficiency is highly enhanced without much complexity. iii)Transaction Processing System: The third important and significant alternative information system for Telstra Corporation Limited is TPS or transaction processing system (Dahlstrom, Walker and Dziuban 2013). It is a set of information that eventually processes
9 INFORMATION SYSTEM data transaction within database system for monitoring transaction programs. This specific system is extremely useful when any type of transaction is being done over the Internet. Batch processing and real time processing is possible with this information system and thus Telstrawouldbeabletocompletetheirrespectivetransactionseasilyandpromptly. Moreover, it is extremely safe and secured and thus predictable response time requests are provided in a better manner (Dutta, Geiger and Lanvin 2015). Due to better performances, implementation of transaction processing system can be quite expensive for users. It might not provide cost effectiveness to its users and major issues could be possible in respect to cost based analysis. Thus, Telstra might not get major advantages of TPS in their business. Acquisition, rollout and management plans of types of information systems are required to be made in a proper manner (Bilbao-Osorio, Dutta and Lanvin 2013). The steps of an acquisition plan includes defining requirements, acquisition strategy, request for proposal, evaluation phase and finally management of risks and program objectives. The steps of a rollout plan include development of site rollout plan, scheduling of organizational asset delivery, scheduling of release implementation and finally coordination with communication and training (Dutta, Geiger and Lanvin 2015). The steps of a management plan include identification of stakeholders, or setting and prioritization of objectives, defining major deliverables, creating the respective project schedule, recognition of all issues and execution of a risks assessment and finally presenting a complete plan to implement information systems to the stakeholders. 2.5DiscussionofDistinctionbetweeninHouseDevelopmentandOutsourcing Components in Telstra Outsourcing and in house development are the major methodologies to disperse work amongst various departments and organizations for several strategic reasons. In house developmentismainlydonewithinorganizationalownoperationalinfrastructureand
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10 INFORMATION SYSTEM outsourcingeventuallyutilizesthoseorganizations,whoarenotaffiliatedwiththis outsourcing company for effectively performing any specific task (Sepulveda and Young 2013). There could be few resource and cost differences within outsourcing and insourcing, which have major impacts on management decisions of Telstra Corporation Limited. Cost is one of the major differences within insourcing and outsourcing. It is extremely costly for any organization as the new working procedures should be developed for starting new divisions in organization. However, outsourcing utilizes an outside organization, which already has a distinctive developed work flow and staff of Telstra are familiar with the entire procedure (Bajdor and Grabara 2014). Resources are the second type of outsourcing and insourcing component that can be used for understanding differences. Telstra is using outsourcing their own resources to provide network services. The organization even utilizes their existing staff for setting up a new segment so that information system usage is better. 2.6 Justification of Requirement of an Information System in Telstra Information system would be quite important and significant within the organization of Telstra (Al-Sakran 2015). These types of systems majorly obtain their importance by data processing from the organizational inputs for successful generating information, which is extremely useful for management of operations. For the core purpose of increasing the effectiveness and efficiency of information system, the user could either add more data for making information accurate or even utilize the information in new methods (Schwalbe 2015). As Telstra Corporation Limited has to deal with telecommunication networks and network services, a proper decision support system is extremely vital as well as effective for the organizational benefits. A part of company’s management is gathering or distribution of information and this information system could make the entire process much more efficient and effective by
11 INFORMATION SYSTEM simply enabling the business managers for communicating rapidly (Dutta, Geiger and Lanvin 2015). Electronic mails are quite quicker and effective, however managers could utilize the information systems much more effectively after storing the documents within folders, which are being shared with organizational staff. Collaboration is possible with all employees in muchsystematicmanner.Alltheemployeeshencecouldeasilycommunicateextra information by simply making changes, which the information system is tracking (Bilbao- Osorio, Dutta and Lanvin 2013). Organizational decision making is also enhanced by delivering required information. This will increase competitive advantages and providing better customer services. 2.7 Justification for Selection of IS Product in this Project The IS product of enterprise resource planning was selected in this project as ERP is responsible for streamlining all the business processes into one business process (Dahlstrom, Walker and Dziuban 2013). It eventually allows Telstra for utilizing a system of all types of integrated applications for better management of business and then automating several back office functionalities of technology, human resources and services. Products’ planning, manufacturing, and development and sales or marketing are being combined into one database, user interface and application. Data analysis and customization are possible with this software and major issues of deployment and up gradation are easily eradicated without muchcomplexity(SittigandSingh2015).Repetitiveprocessesareeliminatedand requirement of manual entry information is being reduced with the help of enterprise resource planning software. Thus, this specific IS product was selected in this project of Telstra. 3. Conclusion Therefore, conclusion can be drawn that IS are integrated collection of components that are extremely vital and noteworthy for collection, storage and even processing of data. These are also utilized for providing information, digitalized products and knowledge. The
12 INFORMATION SYSTEM business firms mainly rely on these information systems for eventually carrying out or controlling the operation, interacting with suppliers and customers and also competing within the market place. These are used in running the inter-organizational supply chain as well as electronic market. Every corporation is important for processing of financial accounts so that human resources could be easily and promptly managed and hence reaching to their potential customers. Few significant organizations are being built on information systems and thus a proper effectiveness is being enhanced. Three types of support are provided in an information system like management support, knowledge work as well as operational support. Telstra, being one of the most important and significant telecommunication companies in Australia, has been providing few subsequent advantages to their customers. The above mentioned report has properly and promptly demonstrated about requirement and importance of information system in Telstra with major effectiveness. Three different alternatives of information systems are being provided in this report with proper case need analysis for Telstra. Moreover, justification for selecting an information system product is also given in this report.
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13 INFORMATION SYSTEM References Al-Sakran, H.O., 2015. Intelligent traffic information system based on integration of Internet of Things and Agent technology.International Journal of Advanced Computer Science and Applications (IJACSA),6(2), pp.37-43. Bajdor, P. and Grabara, I., 2014. The Role of Information System Flows in Fulfilling Customers’ Individual Orders.Journal of Studies in Social Sciences,7(2). Bilbao-Osorio, B., Dutta, S. and Lanvin, B., 2013, April. The global information technology report 2013. InWorld Economic Forum(pp. 1-383). Bloom, N., Garicano, L., Sadun, R. and Van Reenen, J., 2014. The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), pp.2859-2885. Boonstra, A., 2013. How do top managers support strategic information system projects and whydotheysometimeswithholdthissupport?.InternationalJournalofProject Management,31(4), pp.498-512. Dahlstrom, E., Walker, J.D. and Dziuban, C., 2013.ECAR study of undergraduate students and information technology(p. 2013). 2013. Demir, I. and Krajewski, W.F., 2013. Towards an integrated flood information system: centralized data access, analysis, and visualization.Environmental Modelling & Software,50, pp.77-84. Dutta, S., Geiger, T. and Lanvin, B., 2015. The global information technology report 2015. InWorld Economic Forum(Vol. 1, No. 1, pp. P80-85). Holtshouse,D.K.,2013.Informationtechnologyforknowledgemanagement.Springer Science & Business Media.
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