Marketing Management - Telstra

Running head: MARKETING MANAGEMENT – TELSTRA
MARKETING MANAGEMENT – TELSTRA
Name of the Student
Name of the University
Author Note

1MARKETING MANAGEMENT – TELSTRA
Telstra Corporation Limited is one of the largest telecommunication companies that is
active within the Australian market. The company is famous for building and operating on the
telecommunication sectors. The major services that are marketed by the company are internet
access services, voice and mobile data services. the company is also known to provide for the
pay television services among the other products and services. The company was founded in the
year 1975 and is headquartered at Melbourne, Australia (Telstra.com.au., 2019). The company is
known to have been providing for the employment of over 32000 people in the international
markets. The company has earned a revenue of 26 billion Australian dollars in the fiscal year of
2017-18 (Telstra.com.au., 2019). The following paper attempts a discussion on the
environmental issues and practices that are undertaken by the telecommunication magnet of
Australia, Telstra.
The website of the company states that the company has been taking part in the various
activities that involve the development of the organization in terms of the environmental
challenges. The company is observed to have been focusing on the uses of technology in the
addressal of the issues that are faced by the company in terms of the environment wherein the
company has been operating. The company website states that the concerned organization tends
to deal with the development in the technological matters in order to deal with the environmental
issues that have been affecting the company (Telstra.com.au., 2019). The corporate website of
the organization reveals the fact that the innovation that is implemented by the organization tends
to assist the concerned community to develop in the environmental factors that are presented
within the given area. The major priorities of the environmental strategy adopted by the
organization refers to the management of the carbon emissions, the resilience in the matters of
the climatic changes, the growth in the low carbon economy within the country of Australia, the