Information Technology in Flipkart E-Commerce Research Paper 2022

Running Head: INFORMATION TECHNOLGY IN FLIPKART E-COMMERCE
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FLIPKART
E-Business
Student name
8/25/2019

INFORMATION TECHNOLGY IN FLIPKART E-COMMERCE
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Contents
Introduction:...............................................................................................................................2
The business model of Flipkart:.................................................................................................2
Impacts of Information Technology Infrastructure:...................................................................4
Importance of information technology in the marketing of Flipkart:........................................5
E-business model performance:.................................................................................................5
E-Commerce marketing & advertising:.....................................................................................6
Conclusion:................................................................................................................................7
Bibliography...............................................................................................................................8

INFORMATION TECHNOLGY IN FLIPKART E-COMMERCE
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Introduction:
The purpose of the paper is to demonstrate an understanding of analysis of the
information technology infrastructure and e-commerce with respect to the Flipkart
organization. Originally known as the Flipkart Internet Private Limited, founded by Sachin
Bansal and Binny Bansal, the company was more into sale of books and thereafter it
enhanced its area to widen the categories like consumer electronics, fashion and the lifestyle
products. The current revenue of the company for the financial year 2018 is USD 19,900
crores. The report deals with the business model of flipkart along with an in-depth
understanding of the infrastructure in the era of information technology and how the
company can e-advertise to create a versatile identity and be competitive (Anubhav Reddy,
2014).
In simpler terms E-commerce is related to business done through with the utilization
of internet. Here, there is required of buyer and seller to operate. Tools which are used in
this consideration are mobile, electronic data interchange, electronic funds transfer as well as
supply chain management (Pathak, 2015).
The business model of Flipkart:
Model of business is linked with the revenue model as well as value proposition
which it offers in the market. It adopts B2C that is business to the consumer which thereby,
helps the customer to get the goods at less cost (Chopra, 2016).
The revenue model of the Flipkart is quite simple and straight forward as it follows
the advertising revenue model and the same has been derived in steps (Zhang, 2011).

INFORMATION TECHNOLGY IN FLIPKART E-COMMERCE
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 For this facility, it charges a commission from the sellers with respect to sales done
and equivalent to 10% of the product
 For increasing the effectiveness of business Filpkart also deals with E-Kart which
provides the facility of logistics not only to the Flipkart but also to other e-commerce
organizations.
 It charges different types of amount of commission on the basis of products and the
other sources through which income is gathered is by Myntra, an online clothing store
(Fatima, 2014).
 Recently the model is going to see a variation where the seller will have to pay for the
advertisement on Flipkart instead of commission (Agarwal A. , 2015).
Customer Value proposition:
Flipkart Company targets those customers who can spend lavishly and those who
want to buy products while there is any kind of sale or existing offers. Thus it has a great
strategy to target the customers which thereby, helps in enhancing all groups effectively. It
offers convenience as well as accessibility while selling so to satisfy the needs and wants of
customers easily (Bansal, 2018).
In addition, Filpkart facilitates on the e-tailers, as they are spending huge sums on
advertising campaigns, innovating the structure of the warehouse, recruiting thousands of
temporary staff for logistics/delivery and launching attractive financing schemes for the sale
in comparison to Amazon which mainly focuses on the market share.
Flipkart focuses on building the long term relation with the buyers so to make them
loyal and which in turn, helps in reducing the switching cost. The same is achieved through
offering the products at less cost and within 24 hours of service. Filpkart also deals with the
loyalty program where the queries of the customers are entertained on an urgent basis with