THE GLOBAL E-BUSINESS

Running head: GLOBAL E-BUSINESS
GLOBAL E-BUSINESS
Name of the Student
Name of the University
Author Note

1GLOBAL E-BUSINESS
Table of Contents
Introduction................................................................................................................................2
Amazon......................................................................................................................................2
Flipkart.......................................................................................................................................3
Features of Amazon...................................................................................................................3
Features of Flipkart....................................................................................................................4
Comparison between Amazon and Flipkart...............................................................................4
Customer Journeys of Amazon Website....................................................................................5
Customer Journey of Flipkart.....................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

2GLOBAL E-BUSINESS
Introduction
E-Commerce that is also known as the Electronic commerce refers to the purchasing
and the selling of services and selling of products and services utilising the internet and the
transfer of data and money in order to perform these transactions. Ecommerce is utilised to
refer to the sale of the products online those are physical.
The report focuses on the evaluation of two online businesses that is present. The
report focuses on the features and the procedures of the two online businesses. Report also
discusses about the customer journeys of the two shopping websites that will be taken in this
report. The report also provides several recommendations to the online businesses in order to
make their procedures better. The websites of E-commerce that will be evaluated in this
report are Amazon and Flipkart.
Amazon
Amazon is an American multinational technology company that is based on Seattle.
Amazon is a large online retailer and it has a large capitalization of market. Being an online
retailer, Amazon permits various individuals and businesses in order to sell and display
various products for sale in the internet. Amazon is one of the most popular marketplaces in
the internet that is utilised by both businesses and individuals and the website of this
organization is available in various countries and various languages (Shevchenko 2020).
Amazon has a website that is storefront for over various counties and it ships its products to
every country. It also hosts retail websites of various websites such as Marks & Spencer,
Lacoste and many more. The Amazon Company owns more than 40 brands those are
subsidiary such as IMDb, Zappos and many more.