Digital Marketing Strategies of Flipkart: A Comparative Study with Amazon

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Table of Contents
Answer to question 1..................................................................................................................2
Answer to question 2..................................................................................................................2
Answer to question 3..................................................................................................................3
Answer to question 4..................................................................................................................4
References..................................................................................................................................5

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Answer to question 1
Flipkart is an Indian company which started its business by selling books only and
rapidly the business has expanded in every field by delivering all kind of products to the
customer. It has occupied a good place in the market. It had offered a platform to sellers to
sell their products to wider audience. The Flipkart started with an objective to offer access to
books to the one who have internet access. It groomed ranging from books to online movies,
games, clothing's, accessories to electronics (Dutta, 2017). The reason behind their success is
the motive to provide online shopping experience to customers. It just took two years to make
a good place in the market by their services. Currently Flipkart has expanded to warehouses,
distribution centres and variety of products. Target audience of this brand includes people of
all age group as it has various products available on a single platform. It is one of the leading
online companies that covers everything from books, media, automatic items, sports,
electronic, home appliance as well as basic daily needs (Chakraborty, 2017). It has promoted
its services to target audience by social media websites, television and radio jingles. Mostly it
has targeted the youth population, frequent internet users, discount seekers as well as
academic institutes. It has developed an IT infrastructure with its own logistics to reduce the
dependency on third party.
Answer to question 2
Flipkart has been using different digital marketing policy to attract more customers
and create the brand awareness among the audience. It is one of the e-commerce sites that
focus on ore and more customers (Adam and Ahmed, 2017). Some common digital
marketing strategy used by Flipkart is:
Goggle Adwords – It has used the target keywords to attract more customers and using
keywords help in appearing in top search results.