Innovation and Change Management in Organizations

Running head: INNOVATION AND CHANGE MANAGEMENT IN ORGANIZATIONS
INNOVATION AND CHANGE MANAGEMENT IN ORGANIZATIONS
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1INNOVATION AND CHANGE MANAGEMENT IN ORGANIZATIONS
Executive summary
The concerned research aimed at identifying the needs of innovation in an organization while
evaluating the case of Marks and Spenser (M&S). The research enumerated the different
innovations that are initiated by the organization and the manner in which it supported the
venture in achieving a competitive edge. On the contrary, the research also aimed at evaluating
the current micro and macro environmental considerations in order to maintain the effectiveness
of the innovative potentials of the organization. Lastly, the research enumerated the different
technologies that might be implemented by the organization in order to facilitate sustenance of
the venture in the competitive markets.

2INNOVATION AND CHANGE MANAGEMENT IN ORGANIZATIONS
Table of Contents
1. Company background..................................................................................................................3
2. Strategic management and processes associated with company’s innovations...........................3
2.1 The innovations that are initiated by the business................................................................3
2.2 Strategic management processes for the innovation..............................................................5
2.3 Outcome of the innovations...................................................................................................6
3. Identification of internal and external environments of the organization....................................7
3.1 Micro environmental analysis (SWOT).................................................................................7
3.2 Macro environmental analysis (PEST analysis)....................................................................8
3.3 Assessment of the micro and the macro factors..................................................................10
4. Contribution of the management system to the success of identified innovations....................11
5. Two potential future innovations...............................................................................................12
6. Conclusion.................................................................................................................................13
References......................................................................................................................................14

3INNOVATION AND CHANGE MANAGEMENT IN ORGANIZATIONS
1. Company background
Marks & Spencer Group plc is a British multinational retailing organization, which is
headquartered in Westminster, London. Michael Marks and Thomas Spencer established the
concerned venture in the year 1884 (Marksandspencer.com., 2019). The growth of the business
was based on the uniqueness of the propositions relating to apparels, home products and
luxurious food products. The diverse range of products that were offered by the organization
supported the sane in achieving a competitive edge over the other players in the market. The
concerned venture currently holds around 979 stores across UK, which specifies the
unprecedented growth of the venture in the respective markets (Marksandspencer.com., 2019).
The revenue of the organization was £10,698.2 million and the operating income was
£29.1 million by the end of the fiscal year 2018 (Marksandspencer.com., 2019). It supported in
understanding the continuous growth process that is facilitated by the organization through
continuous innovation.
2. Strategic management and processes associated with company’s innovations
2.1 The innovations that are initiated by the business
The innovations that were facilitated by the concerned venture supported the venture in
continuing the effectiveness of the operations while adhering to the requirement of the
customers. The major innovations that were initiated by the business were customer mapping
through IT systems, development of new recipes and utilization of digital media for promotions
(Marksandspencer.com., 2019). The concerned venture aimed at developing the innovations in