Importance of Commercial Funnel and NPD Process for Innovation and Commercialization

INNOVATION AND
COMMERCIALIZATION

INTRODUCTION
This presentation explain the importance of commercial funnel
and application of NPD process for innovation and
commercialization.
It justifies innovation business case for company and also define
ways to access funding's.
Effectiveness of case and techniques to measure and improve all
aspect of business case.

Importance of commercial funnel and application of NPD processing for innovation
and commercialization
 Commercial funnels is accountable to visually represent
consumer journey, depicting company sales procedure
which begins from awareness to action.
 It act as sales or revenue funnel depicting different ideas
related to starting of sale where the huge proportion of
clients is related and how they tend to acquire smaller
during purchase time.
 It provide the the best framework through which
Samsung can analyses their business and identify areas
for improvement.

CONTI...
 On the other side, New production development is also essential concept for
commercialisation of innovation.
 NPD cover complete procedure of brining new products to market, it required
understanding of wants needs of consumers, competitive environment and nature of
current market trends.