Innovation and Commercialization

Innovation
and
Commercialization

Table of Content
 Introduction
 New Product Development (NPD) processing
 Innovation Business Case
 Reason why Samsung need to access funding
 Conclusion
 References

Introduction
 In today's time almost every company has to go deal with different type of
requirement and demand of customers, for that it is essential for them to
consider innovation and commercialization
 Innovation is define as changing procedure that is adopted by a company
in order to develop more innovative products, services and process.

New Product Development (NPD) processing
 There are several importance of developing commercial funnel, from
which some major are given below in respect of Samsung:-
 Create trust: Through this Samsung company able to develop or build
trust at their workplace which help them in developing more innovative
products which lead to effective commercialization
 Predict risk: This will also help respective company manager to
predetermine future risk which help in developing more effective and
appropriate decision which lead to effective innovation and
commercialization of products.