Innovation and Commercialisation

Innovation
And
Commercialisation
(Task-3)

Content
• Introduction
• Commercial funnel
• New product development and its stages
• Build an Innovation Business Case for Samsung
• Conclusion
• References

Introduction
Commercialisation is explained as the procedure which includes
innovating new product or the method of production in a business.
On contrary Innovation is part of commercialisation, this involves
alteration in current product and in existing market.

Commercial funnel
It is majorly focused on converting
targeted audience into customers as this
helps in enhancing overall profit of
companies through innovation.
Commercial funnel assist the product
manager of Samsung in defining price of
their product in order to get good results
via increase in sales.