Innovation and Commercialization

Innovation and
Commercialization
(Task 3)

Table of content
• Introduction
• Importance of commercial funnel and application of new product
development processing for commercialisation
• Innovative business case
• Conclusion
• References

Introduction
Innovation involves procedures to produce unique commodity and
commercialisation comprises of procedures for launching new products and
attaining growth through more sales and revenues. The presentation covers
aspects about commercial funnel and its importance along with applications
about new product development process. It also covers business innovation
case to attain set vision.

Importance of commercial funnel addition to application of new product
development processing for commercialising innovation.
Commercial funnel refers to visual representation of commodity
concerned with implementing numerous ideas for existing products. By
adopting such concept, Samsung Electronics can formulate business
plan, set prices and managing demands.