Innovation and Commercialisation in H&M

Innovation and
Commercialisation

Introduction
• Innovation and commercialization can be describe as the way in which
organisation can promote new and innovative products to targeted customers.
• This is important in attracting customers in order to increase sales and profits.
This presentation is based in H&M company.

Background of the company
• Hennes and Mauritz is a well known Swedish company that is operating it
business activities in different part of the world.
• This organisation is dealing in retail sector for 1947 and offering high quality and
stylish fashionable products. Its headquarter is established in Stockholm, Sweden
and offering products to various regions.