Innovation and Commercialisation

Innovation and Commercialisation
P5 and P6

Table of Contents
 Introduction
 Commercial Funnel and Application
 Stages of Commercial Funnel
 New Product Development
 New Business Case of Organization
 Conclusion
 References

Introduction
 Innovation is the creation and discovery of novel idea and methods
which are being implemented in order to ease the working of customers
and satisfying the underserved needs of society.
 This report is based on Samsung private limited. Samsung is the largest
conglomerate of south Korea.
 It manufactures electronics items such as smartphones, televisions, air
conditioners, and many more.