Innovation and Commercialisation

Innovation and
Commercialisation

Table of Content
• Introduction
• Importance of commercial funnel
• Innovation business case
• Intellectual property
• Conclusion
• References

Introduction
Innovation is process through an organization effectively
aims at introducing better or new product into the potential
market. In business world innovation plays a very critical
role that helps an organization in commercializing the
operation with proper efficiency. Innovation basically
involves something original and effective which is never
used earlier.

Importance of commercial funnel
Commercial funnel is a path under which utilizing for
reforming products and services is done effectively. There are
several benefits which are gained through implementation of
this strategy. Therefore, Essence drink will be highly
benefited with this strategy.