Innovation and Commercialization

Innovation and
Commercialization

Table of Content
■ Introduction
■ Company background and problem
■ Commercial funnel for providing solution to problem
■ Innovative new drink product proposed
■ Marketing opportunity of innovative new drink
■ Overview of industry
■ Financial project
■ Sources of funding
■ Funds that are required to be raised
■ Techniques for testing
■ Different tools for protecting intellectual property
■ Conclusion

Introduction
Innovation is the procedure through which an business firm implement something new
within their existing product or process. Simply it create value for the amount paid by
customer for any goods and services as well company implement innovation with the
motive of satisfying need and wants of potential customers. This presentation is based on
innovation practices of YOYO drink.

Company background and problem
YOYO drink is small scale organisation who deals in mango flavour lassi within United
Kingdom. It was started three years ago and has been rapid growth in three years as well as
achieve rapid gradual rise in sale. Because of their innovative formula and organisation
distribution capabilities.