Innovation and Commercialization

Innovation and
Commercialization

Table of Content
■ Introduction
■ Overview of company
■ Commercial funnel for providing solution to problem
■ Innovative new drink product proposed
■ Marketing opportunity of innovative new drink
■ Overview of industry
■ Financial projection
■ Sources of funding
■ Funds that are required to be raised
■ Techniques for testing
■ Different tools for protecting intellectual property
■ Conclusion

Introduction
Innovation refer to the process of converting an idea and thought into a good and
service which generate value and the customers will ready to pay for that. It can be
a process by which a business origination use something new within its existing
products and services of the company.

Overview of the company
YOYO drink is a small size enterprises which operate its business in the United
Kingdom and manufacture mango flavor lassie. This organization was founded by
Mr. Bond and it was started three years ago and has been fast growing and
developing. There are several business innovation ideas that can be considered by
the administration of the firm.