Innovation and Commercialisation

Innovation and
Commercialisation

Table of Content
• Introduction
• Company's background and problems
• Commercial funnel
• Explanation of innovative new drinks product
• Summary of marketing opportunity
• Overview of industry and competition
• Financial projection

Cont....
• Sources of funding
• Funds that are needed to be raised
• Techniques for testing new drinks effectiveness
• Several tools that can be used to protect intellectual property rights
• CONCLUSION
• REFERENCES

Introduction
Innovation refers to the process through which individuals identifies
solutions for the existing problem or the common problem through
which all are going through. Whereas commercialisation is considered
as the launching or introduction of new product or services at
marketplace which will satisfy needs and requirement of customers in
right direction.