Innovation and Regulation: A Comprehensive Review

This assignment tasks you with reviewing and synthesizing key literature on innovation, focusing on themes such as the Porter hypothesis, open innovation platforms, innovation contests, eco-innovation, and regional systems of innovation. You'll analyze how environmental regulation impacts innovation and competitiveness, explore the role of collaboration and motivation in open innovation, examine insights from case studies like China's economic growth, and consider how to measure and categorize sustainability innovation.

Innovation and Commercialization

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Difference between innovation and invention and importance of innovation to organisation.
.....................................................................................................................................................3
P2 Contribution of organisational vision, leadership, culture and teamwork in innovation and
commercialization........................................................................................................................4
P3 4P's of innovation and use of innovation funnel to develop innovative ideas.......................6
P4) Explanation of developments in frugal innovation...............................................................9
TASK 3..........................................................................................................................................10
P5) Importance of commercial funnel and application of NPD for commercialization and
innovation..................................................................................................................................10
P6) Innovation business case for an enterprise..........................................................................11
P7 Different tools that organizations can use to develop, retain and protect knowledge and
intellectual property rights.........................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Innovation can be described as the most essential term of each business organisation as
each small as well as large business organizations are concern on implementing innovation at
work place in respect to attaining more growth and profit for firm. Amobee EMEA is a chosen
organisation for this particular report (Ambec and et. al., 2013). This report contents the study
about the concept of innovation, its importance within business firm, the effectiveness of
organisational vision, mission, leadership, culture, team work in providing shape to innovation
and commercialization. The elements of 4 p’s of innovation, the importance of commercial
funnel and application of new product development and various elements that are effective in
protecting intellectual property of an organisation will also be discussed in effective and efficient
manner.
TASK 1
P1 Difference between innovation and invention and importance of innovation to organisation.
In the modern era competition is so high at market place and organizations are concern
on attaining high growth and success through implementing various innovative ideas and tools at
work place. Innovation is considered as the process of applying new methods, ideas and
technologies in to proper action as to fulfilling the specific requirements of an organisation.
Effective implementation of innovation helps in attaining various opportunity to produce and
offer variety of goods and services to their significant customers. As an advertising and
marketing company it is required for Amobee EMEA to adopt various innovative tools as to
producing effective and attractive advertisement functions for their clients (Battistella and
Nonino, 2012). Innovation is an essential term for each business organisation and various
importance of innovation are described as below:
Developing the effectiveness of communication process: It is necessary for each small as well
as large business enterprises to develop effective communication channel in respect to
implementing proper transformation of data and information in each and every department of
firm.

Enhancing productivity of firm: This can be described as the major focused area of each
business organization, as in this competitive era each organisation is focused on developing their
productivity through adopting various innovative ideas and technologies at work place. Amobee
EMEA adopts innovation in respect to developing the efficiency of company’s activities.
Attaining competitive edge: In this modern era there are lots competitors available at market
place and each business firm is focused on attaining high place through capturing a wide area of
market. As a marketing company the major purpose of Amobee EMEA is to gaining attention of
large number of people towards the firm through applying various new and innovative
technologies at work place (Boudreau, Lacetera and Lakhani, 2011).
Difference between innovation and invention:
Basis Innovation Invention
Meaning This can be considered as the most
essential process of implementing new
processes, technologies and ideas at
work place in respect to developing the
efficiency of organisational activities.
Invention can be consist as the
process in which idea about
creation of a product through
implementing technology for the
first time is involved.
Concept This described as the process of adding
some new and attractive feature in the
existing product in respect to creating
the product more effective.
It is the process of producing a new
product with more advance feature
for the very first time.
P2 Contribution of organisational vision, leadership, culture and teamwork in innovation and
commercialization.
Each business organisation has some goals and objectives which are needs to be accomplished
by them as to reaching at higher position at market place. Desired goals and objectives plays vast
role in providing a clear way to carry out all business activities in well planned and effective
manner (Breznitz and Murphree, 2011). There is vast contribution of firms vision, culture,
teamwork and leadership as to develop innovation and commercialization within firm.
Organization and its higher authority are concern on implementing clear and concise vision and

objectives as to providing a clear guidance to their employees about the operations of firm which
are needs to be attempted by them in respect to enhancing the performance at market place. On
the other side the element of culture difference leadership and team work influence the
performance of firm. Proper implementation of these elements helps Amobee EMEA to attain
high growth through implementation innovation and commercialization at work place. The brief
discussion about these elements is described as under:
Vision: This is predetermined statement which needs to be clear in nature as to providing a clear
vision to organizational employees as to reaching at final result. This provide significant help to
organisational management department in assigning roles and responsibilities to the employees
as per their skills and knowledge (De la Mothe and Paquet, 2012). The essential vision of
Amobee EMEA is to capturing the wide area of market through providing variety of innovative
and effective services and products to their significant buyers and clients. In respect to attaining
growth firms higher authority is concern on implementing various plans and policies to apply
innovative technologies as to produce high quality products and services with utilization of
minimum cost.
Culture: This is also an essential term for implementing innovation and commercialization at
work place. Culture refers the structure of firm in which all organisational activities and
operations are implemented in efficient manner. Structure and culture of firm needs to be simple
and effective in nature in respect to ensuring about the completion of all activities within less
cost and time. An effective culture of firm promotes innovation as to developing the performance
and productivity of firm which create value in high growth and success. As a small
communication company Amobee EMEA works within a simple organisational culture in which
employees have to follow the rules and norms that are implemented by firm as to works in
smooth manner.
Leadership: Leaders are those who are having the ability to command others and provide
significant way to implement their skills at right place which create value in high growth of firm.
Leaders apply various approaches and tools in order to handling the work efficiency of people at
work place. Leaders are also helpful in motivating employees at work place through appraised
them on their good performance. Amobee EMEA is concern on producing ne and innovative

ideas for their clients as to providing them significant services. Leaders of firm are encouraging
employees at work place for contributing their vast efforts at work place.
Teamwork: This encompasses as the most effective tool which is widely applied by each
business organisation to completion of organisational activities in appropriate period of time.
This helps in implementing coordination among organizational employees in respect to getting
done the task with more collaboration and efforts (Díaz-García, González-Moreno and Sáez-
Martínez, 2015). As a marketing and advertising company Amobee EMEA focused on building
teams in which people with similar set of skills and knowledge are involved. This is an effective
method to implement innovation and commercialization within the working environment of firm.
P3 4P's of innovation and use of innovation funnel to develop innovative ideas.
Innovation can be described as the key element of firm which plays vast role in
developing various innovative ideas at work place as to enhancing the working ability of people
at work place. The 4P's of innovation is most effective in implementing new and innovative
ideas within the working environment, it described about product, process, position and
paradigm. This encourages employees to work with more efforts and passion as to reaching at
organisational goals and objectives. The elements of 4P's are described as under:

(Source: 4P's of Innovation, 2015 )
Process Innovation: This elements of innovation is based on the technologies and process that
are used by organisation in respect to developing new and effective products at market place. As
a small business enterprises Amobee EMEA is concern on applying new and innovative
technologies at work place as to developing their sales of firm through enhancing the
productivity (Gawer, 2011). An effective process helps in reducing the extra cost of production
and creates profit for firm.
Product Innovation: This is an essential element of innovation which is based on producing
completely new and innovative products for the very first time. This section is interlined with the
process innovation as in this new manufacturing methods are adopted as to introducing new and
attractive products at market place. This provide a clear direction to the firm as to attaining
competitive edge through implementing new ad attractive products at market place. The
Illustration 1: 4P's of innovation

management department of Amobee EMEA is concern on producing new ideas as to providing
satisfactory service to their significant clients.
Position Innovation: This is significantly based on the position of the outlets of firm because it
has a direct influence on growth and development of organisational activities. It is the major
focused area of Amobee EMEA or its higher authority to analyse the market place which helps in
enhancing the sales of firm.
Paradigm Innovation: This signifies the shape of organisational outlets. An effective
organisational environment helps in motivating employees as to contributing their vast efforts in
increasing the productivity of firm. This is the essential phenomenon of innovation which is
directly connected with the mental perception of individual (Gennaioli, Shleifer and Vishny,
2012).
Innovation Funnel:
this can be considered as the process which is used by an organisation to analyse the
stages that are applied in developing a new idea and process for implementing new products.
This helps in identifying the changing needs and wants of customer at market place. Innovation
funnel involved various elements in which some are described as under:
Wide of Mouth: This section is significantly based on collection of data and information from
the market place in which areas modification needs to be implemented in respect to attaining
high position. This provide a proper direction to employees of Amobee EMEA for developing
their knowledge and skills as to performing various organisational operations in appropriate
manner. This section is effective in establishing required changes in the products and services of
firm as to providing satisfaction to their significant buyers.
Selection of Idea: This element is based on adopting most suitable idea among the alternative
which helps in attaining high growth and success at market place.
Implementation of Idea: It is the final stage of innovation funnel which is based on
implementing the idea into proper action in respect to establishing appropriate changes within
the work place. This is effective for providing a clear direction to attaining competitive position.

P4) Explanation of developments in frugal innovation.
Frugal Innovation: The major purpose of each small as well as large business enterprises
is to enhance their performance and productivity through applying various measures and
technologies at work place. Frugal innovation helps the firm in providing a clear direction to
carry out all organisational activities in appropriate manner (Lee, Olson and Trimi, 2012). This
process of innovation helps in reducing the complexities from the working environment of firm
so that growth can be attained in appropriate manner. An effective operation function of firm
helps in offering the variety of goods and services to their significant customers in reasonable
prices. The overall contribution of frugal innovation helps in providing a clear platform to firm
for producing more innovative products that create value in enhancing the sales and revenue of
firm. As a marketing and advertising company Amobee EMEA adopting frugal innovation in
respect reducing the implications and produce more innovative ideas and plans to provide
effective and beneficial services to their potential clients. There are various elements which are
adopted by Amobee EMEA as to implementing frugal innovation at work place in which some
are described as under:
Reduce production cost: This can be considered as then most essential element of firm which
are needs to be take into proper action by researcher. As a small business enterprises Amobee
EMEA adopt various strategies and apply them into proper action in respect to producing more
effective goods and services through reducing extra cost of production. Appropriate strategies
helps in providing various opportunities to save cost of production and offer high range of
services to their potential customers and clients.
Use of new technologies: In the competitive business scenario organisations are concern on
adopting new and effective technologies at work place as to enhancing the production of firm in
appropriate manner. As a communication it is required for Amobee EMEA to implement various
new and advance technologies in respect to gaining attention of buyers through offering variety
of ideas and services. Utilization of new innovations contributes in provision of arrangement of
various issues which are looked by workers amid generation process. This enhances their
abilities and accomplish association focuses in stipulated time.

TASK 3
P5) Importance of commercial funnel and application of NPD for commercialization and
innovation
Commercial funnel involves the process of manipulation of the mind of clients at the time
of buying the products and services of firm. Products can be considered as the key element of
firm that helps in creating the growth and success of firm through providing satisfactory services
to their buyers. Commercial funnel can be considered as a crucial concept which based on
analyzing various ways as to attaining high growth and success at market place (Metcalfe and
Miles, 2012). The major concerned area of funnel is to enhancing the sales of firm in respect to
developing the overall performance and growth. In the modern and competitive era each business
organisation is concern on implementing various new and innovative strategies and ideas in
respect to attaining competitive edge at market place and provides competition to their
competitors. The implementation of new idea plays vast role as it is effective in carry out the
whole organisational activities in appropriate manner.
Process of new product development:
This consist to be the key process of firm, as it helps in introducing a new and innovative product
at market place. This process involved various elements in which some are described as under:
Idea generation: This is the fundamental stage of new product development; it is required for
organisational authority to generate ideas as to improvising the profitability of firm. In this stage
the department of research and development plays effective role in accumulating data and
information through analyzing the current market situation.
Idea screening: This comes after generating an innovative and effective idea, in this stage has
been screen or analyzed through evaluating the appropriateness of the idea (Yoo and et. al.,
2012).
Concept development: In this stage the selected idea has to be taken into proper action by firm in
respect to developing new and innovative products and services.
Strategy development: An effective and suitable strategy has to be prepared in order to establish
the idea in effective manner.

Examine business performance: In this stage higher authority plays vast role in analyzing the
actual condition of firm in respect to implement the idea.
Product development: After examine the business situation an effective product has to be
produce which is having significant skills to satisfying the needs and wants of people at market
place.
Test marketing: In this the requirement of product at market place has to be analyzed.
Commercialization: In this stage firm offer their products at market place in respect to attaining
high growth.
P6) Innovation business case for an enterprise
Amobee EMEA is a small advertising and marketing company. Which deals in various
telecommunication products and services and provide various opportunities to the other business
firms as to creating awareness about the firm or its activities. The major purpose of firm is to
attaining high growth and success through introducing new and innovative products at market
place. This is the best way to attain competitive advantage (Owen, Macnaghten and Stilgoe,
2012). The success is possible when an organisation is effective in satisfying the need of people
and for this it is essential for firm to implement various strategies and technologies at work
place. The innovation business case of Amboee EMEA is associated as under:
Executive summary: The company is providing various kind of advertising and marketing
services to their potential buyers in UK. The growth of firm is low but after introducing the new
idea of starting up an effective advertising campaign company attain high growth.
Target: As a popular advertising company Amobee EMEA is concern on attracting new and
innovative companies through their ideas about creating awareness among public about the
goods and services of firm through conducting an advertisement campaign. The major targeted
area of firm is small marketing and other marketing companies.
Solution: This includes various tools and methods that are appropriate in providing better
solution for the issues that are arises at work place.

Research on Buyers: It is essential for an organisation to identify the actual needs and wants of
people at market place in respect to providing them satisfactory products and services.
Design and development plan: This is important for management of an organisation to
implement development plan after analyzing the situation of firm, taste and preferences of
customers. Plan helps in implementing all business activities in well planned and systematic
manner.
Investment Required: Company needs to maintain proper flow of funds and capital in respect to
implement new idea and plan into proper action.
P7 Different tools that organizations can use to develop, retain and protect knowledge and
intellectual property rights
The major responsibility of management department is to protect the ideas and plans which
are created by them in respect to achieving growth and profitability. Company applies various
measures as to protect their ideas and thoughts. The higher authority of Amobee EMEA applies
various tools as to retain their innovation functions and operations, some essential measures are
described as below:
Patent: This provide safety of advancement within organization from not being utilized by some
other individual or organizations (Schaltegger and Wagner, 2011). To accomplish the patent,
organization needs to apply to government with respect to privilege of patent for their
advancement.
Copy right: This appliance encourages in offering help to ensuring the protected innovation for a
predefined timeframe. In this it is primary stage for an enterprise to refresh their copyright in
regard to accomplishing long haul development and benefit.
CONCLUSION
As per the above mentioned report it has been concluded that It is required for each
business organisation to implement various innovative tools and technologies in respect to
attaining high growth and success at market place. . Innovation refers as an application that helps

in providing a better and effective solution to the business organizations as to developing their
performance and productivity.
The major purpose of each business enterprises is to implementing innovation at work place as to
enhancing their profitability and growth at market place.

REFERENCES
Books and journals
Ambec, S. and et. al., 2013. The Porter hypothesis at 20: can environmental regulation enhance
innovation and competitiveness?. Review of environmental economics and policy. 7(1).
pp.2-22.
Battistella, C. and Nonino, F., 2012. Open innovation web-based platforms: The impact of
different forms of motivation on collaboration. Innovation. 14(4). pp.557-575.
Boudreau, K.J., Lacetera, N. and Lakhani, K.R., 2011. Incentives and problem uncertainty in
innovation contests: An empirical analysis. Management science. 57(5). pp.843-863.
Breznitz, D. and Murphree, M., 2011. Run of the red queen: Government, innovation,
globalization, and economic growth in China. Yale University Press.
De la Mothe, J. and Paquet, G. eds., 2012. Local and regional systems of innovation (Vol. 14).
Springer Science & Business Media.
Díaz-García, C., González-Moreno, Á. and Sáez-Martínez, F.J., 2015. Eco-innovation: insights
from a literature review. Innovation. 17(1). pp.6-23.
Gawer, A. ed., 2011. Platforms, markets and innovation. Edward Elgar Publishing.
Gennaioli, N., Shleifer, A. and Vishny, R., 2012. Neglected risks, financial innovation, and
financial fragility. Journal of Financial Economics.104(3). pp.452-468.
Lee, S.M., Olson, D.L. and Trimi, S., 2012. Co-innovation: convergenomics, collaboration, and
co-creation for organizational values. Management Decision. 50(5). pp.817-831.
Metcalfe, J.S. and Miles, I. eds., 2012.Innovation systems in the service economy: measurement
and case study analysis (Vol. 18). Springer Science & Business Media.
Owen, R., Macnaghten, P. and Stilgoe, J., 2012. Responsible research and innovation: From
science in society to science for society, with society. Science and public policy. 39(6).
pp.751-760.
Schaltegger, S. and Wagner, M., 2011. Sustainable entrepreneurship and sustainability
innovation: categories and interactions. Business strategy and the environment. 20(4).
pp.222-237.
Yoo, Y. and et. al., 2012. Organizing for innovation in the digitized world. Organization science.
23(5). pp.1398-1408.
Online
INNOVATION AND 4Ps OF INNOVATION. 2016. [Online]. Available through
<http://www.bizexcell.com/innovation-and-4ps-of-innovation/>

Innovation Funnel. 2016. [Online]. Available through
<https://www.cleverism.com/lexicon/innovation-funnel-definition/>
Commercial Funnel. 2016. [Online]. Available through
<http://www.cloverleafinnovation.com/blog/winning-the-new-popularity-contest/>