Essay on Impact of Digital Technologies
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Added on 2020-07-23
Essay on Impact of Digital Technologies
Added on 2020-07-23
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RESEARCHDISSERTATION
Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of the Research................................................................................................11.2 Background of the Research.............................................................................................11.3 Significance of the Study .................................................................................................21.4 Research Aim...................................................................................................................21.5 Research Objectives.........................................................................................................21.6 Research Question ...........................................................................................................3CHAPTER 2: LITERATURE REVIEW ........................................................................................32.1 The importance of Digital tools and technologies within Amobee EMEA.....................32.2 The influence of digital technologies in developing organisational performance ..........42.3 The impact of digital technologies on cost structure of an organisation..........................52.4 Analysis of usefulness of digital tools in enhancing sales and revenue of Amobee EMEA6CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6Introduction ...........................................................................................................................63.1 Type of investigation........................................................................................................73.2 Research design................................................................................................................73.3 Research Philosophy........................................................................................................73.4 Research approach............................................................................................................83.5 Data sampling...................................................................................................................83.6 Source of data collection .................................................................................................83.7 Ethical consideration........................................................................................................9CHAPTER 4: DATA ANALYSIS .................................................................................................9CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................235.1 Conclusion......................................................................................................................235.2 Recommendations..........................................................................................................23REFRENCES ................................................................................................................................25APPENDIX ...................................................................................................................................27
TITLE: To analyse the impact of digital technologies on small and medium scale organisation. Acase study on Amobee EMEA. CHAPTER 1: INTRODUCTION1.1 Overview of the ResearchDigital tools and technologies plays a vast role in each business organisation as toenhancing their performance and productivity at market place. In this modern era each small aswell as large businesses enterprises are concern on improving their performance throughimplementing various tools and technologies at work place (Piercy, 2016). In this modern erapeople are very much concerned towards the quality of goods and services rather than theirprices so in order to producing qualitative goods organisations are implementing various digitaltools and technologies at work place. Organisations are widely focused on providing trainingsession to their new and existing em0ployees in order to developing their skills and ability towork with more passion. High quality products and services has a direct influence onorganisational growth and success. Amobee EMEA is a chosen company for this particularresearch project and it deals telecommunication products and services in United Kingdom. Themajor objective of firm is to expand their business operation all over the globe as to sustaininghigher and competitive position at market area. As a small and medium size organisationAmobee EMEAis engaged in various activities as to enhancing its business operation at widescale. Business expansion is valuable for companied growth and success and this also helpful ingaining attention of people towards the firm or its offered goods and services. 1.2 Background of the ResearchIn the world of digitalisation, the fundamental purpose of each business organisation is tomake their self stand out in order to attracting large number of buyers towards the organisationand its goods or services (Zhou, 2013). In this modern era competition is so high at market placeand consumers are concern on attaining satisfaction through products and services as per theirchoice and perception and if in any situation consumers are not felling satisfied than they caneasily switch to the other firm or products with similar objectives. Amobee EMEA wasestablished in the year of 2005 as a small advertising technology company and headquartered isin Redwood city California, United States . Organisations are focused on achieving desired goals1
and objectives of firm through implementing suitable tools and technologies at work place.Digital equipments are helps in reducing the man forces and increasing the working efficiency ofpeople at work place. 1.3 Significance of the Study The research into consideration is based on analysing the impact of of digitaltechnologies on small and medium scale organisation (Laudon and Laudon, 2015). Small sizeorganisations are widely focused on implementing most innovative and effective digitalequipments at work place as to increasing their working performance in order to attractingcustomers and buyers. The major reason for conducting the research is to finalising the issue ineffective and efficient manner. This also helps in increasing the knowledge level of learner inrespect of implementing digital tools and technologies with small as well as large businessconcerns. The basic purpose of each business organisation is to satisfying the needs and wants ofpeople at market place and it create value in companies growth and success. Small and largebusinesses firms are concern on implementing effective tools and technologies at work place inorder to enhancing productivity and performance of firm. Digital tools and technologies helps inestablishing drastic change in business operations and function and also helps in providing asignificant direction to attaining growth and success in market. 1.4 Research AimThis is the fundamental part of research project as it also considered as a predeterminedstatement in which the issue of research is explained in detailed way. It is a general statementwhich concerning the overall goals, targets and intention of the study. The essential aim for thisparticular research is to analyse the impact of digital technologies on small and medium scaleorganisation. A case study on Amobee EMEA.1.5 Research ObjectivesThe objective of research are described as the specific accomplishment the investigatorhopes to attain through the study. This part of research is based on research aim as in thisvariables of research issues are individually explained in order to analysing the issue in effectiveand efficient manner (Brynjolfsson and McAfee, 2014). This part helps in providing a signifiantdirection to the researcher to carry out the whole research activities in right direction at toattaining proper outcome. Some basic research objectives are evaluated as below: 2
To identify the importance of digital tools and technologies within Amobee EMEA.To ascertain the influence of digital technologies in developing organisationalperformance. To determine the impact of digital technologies on cost structure of an organisation. To analyse the usefulness of digital tools in enhancing sales and revenue of AmobeeEMEA.1.6 Research Question This is also an another effective part of research as it helps in establishing an effectiveconnection among research objectives and aims (Jaeger, 2012). In this question are prepared onthe basis of research objectives. Some important question that helps in evaluating the researchissues in systematic way. Question are described as below: What is the importance of digital tools and technologies within Amobee EMEA? What is the influence of digital technologies in developing organisational performance? What is the impact of digital technologies on cost structure of an organisation? How to analyse the usefulness of digital tools in enhancing sales and revenue of AmobeeEMEA? CHAPTER 2: LITERATURE REVIEW 2.1 The importance of Digital tools and technologies within Amobee EMEA.Technology is a very crucial component of business nowadays. It has a very importanteffects on business operations. It has both tangible as well as intangible benefits for anorganization. The kind of technological infrastructure that the company might be having willaffect the culture, efficiency as well as relationship of business. As per the views of AndreaWong Rios, 2018, the various important aspects that technology full fills can be described asfollows :Communication with customers : Technology within company affects a firm's ability tocommunicate with its customers. It is of paramount importance that employees are able tocommunicate with clients in a effective manner and as quickly as possible to solve theirqueries and demands (Beetham and Sharpe, 2013). Websites,internet and social media aresome of the ways through which employees keeps their interaction with clients in order tosatisfy their needs and demands. Ultimately business benefits from use of technology.3
Operational efficiency : Technology helps in assessing cash flow needs and preservevarious precious resources. Like physical space etc. Now a days lot of technologies arebeing invented for calculation of inventory and proper management of inventory it helpsin achieving operational efficiency (Brynjolfsson and McAfee, 2012). With use of propertechnology in place, executives of the company can save a lot of time and money byholding their meetings over various internet platforms like Skype etc. instead of corporateheadquarters.Security : Proper use of technology will create a secure environment in an organization. Itprotects financial data, confidential executive decisions and various other informationwhich might be very essential and may give an edge to company over its competitors.Most of the projects now a days are secured in computer with passwords and hence cannot be copied by the competition. Thus technology ensure a secured environment in anorganization.2.2 The influence of digital technologies in developing organisational performance Digital technology has a direct impact on the performance of organization. As stated byBill Goodwin, 2014, There are various reasons why technology can play a crucial role in growthof company. Employers will compete to get various services of employees with creative talent inthemselves to turn digital technology into a business opportunity that matters. New employeeswith Various IT skills will bring fresh talents to the company. Digital technologies will helpbusiness to provide their customers with cost effective services and it will create a brandreputation and image of the company among consumers and in the market and thus will result inhigher sale and revenue for company (Weller, 2011). Digital technology will reduce the timetaken to perform a task and thus it will ensure that operational time is reduced, and it will benefitthe company in terms of lower cost and higher profitability. Resources of organization will bemanaged efficiently because of digital technology. If a company is ahead in the race ofdigitisation of its operations, it will give the company a competitive edge over the otherstherefore, it should be a priority of the company to carry out digitisation process. The variousfunctions of an organization are carried out with the help of digital technology and tools, be itproduction, inventory etc. with use of technology such processes has became simpler and morecost effective and efficient. Technology has reduced the level of stress within employees, now adays there is no need to work for normal working hours of 9 to 5, employees can work from their4
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