Automotive Industry Entry Strategies

This assignment focuses on developing effective entry strategies for businesses aiming to enter the competitive Indian automobile market. It requires students to delve into relevant research articles, industry trends, and successful case studies to formulate a comprehensive plan. The analysis should encompass various aspects of market entry, such as target customer identification, competitive positioning, distribution channels, and marketing strategies.

RUNNING HEAD: INNOVATION AND DEVELOPMENT 1
Innovation and development
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INNOVATION AND DEVELOPMENT 2
Contents
Introduction......................................................................................................................................3
Innovation........................................................................................................................................4
Relevant theories.............................................................................................................................5
Environmental and organizational conditions..............................................................................5
Political.....................................................................................................................................5
Economic factor.......................................................................................................................5
Social factors............................................................................................................................6
Technological...........................................................................................................................6
Success of the plan...........................................................................................................................6
In case of failure..............................................................................................................................6
Organizational processes.................................................................................................................7
Review plans and objectives........................................................................................................7
Determine the work activities necessary to accomplish objectives.............................................7
Classify and group the necessary work activities into manageable units.................................7
Assign activities and delegate authority...................................................................................7
Design a hierarchy of relationships..........................................................................................8
The cognitive process...................................................................................................................8
The team processes......................................................................................................................9
The culture and leadership...........................................................................................................9
Implementation processes..........................................................................................................10

INNOVATION AND DEVELOPMENT 3
Evaluation of the factors influencing the development of the innovation (from the initial
problem/opportunity through to implementation...........................................................................10
Evaluation of the outcomes of the innovation...........................................................................11
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

INNOVATION AND DEVELOPMENT 4
Introduction
Amazon is known across the world as a largest cloud computing and the biggest American e-
commerce company. 1994. The Company formerly acknowledged for selling books through its
website and afterward commenced the digital version of books. The brand in built of customer
service, inventory, and shipping empire. This business strategy offer Amazon with everything
from merchandise to the janitorial supplies. Amazon has a vast range of products that includes
digital content like movies, music, and apps. Their customers include government agencies and
universities. Amazon has become the chief player in consumer electronics by selling devices
like Fire tablets and TV boxes. Recently the brand has added Alexa AI assistant service, making
news at the CES 2017. Amazon is constant Hollywood player, winning home two awards at the
2017 Golden Globes (Amazon, 2017). This states the strategy of Bezos's is to develop a long-
term customer loyalty over short-term profits. Amazon has introduced an ever-lasting
development into novel businesses opportunities.

INNOVATION AND DEVELOPMENT 5
Innovation
Amazon is astonishingly gaining market year after year. Amazon has an obsession with
efficiency. They are known for adding innovation by delivering products in just two hours
through Prime Now service. Amazon is the first e-commerce Company to set up its own fleet of
drones through Amazon Prime Air. This is a future fleet of self-directed aerial vehicles. These
drones will deliver products below 5 pounds. Moreover, Amazon opened its bookstore in Seattle.
There are plans to open and more in 2017. These stores are unlike the traditional bookstores. The
Amazon stores comprise of machines that permit shoppers to read user reviews (Nylén and
Holmström, 2015).
Amazon Prime is known across the world as a paid subscription service offered by Amazon.com.
The service offer customers to access free one-day delivery, streaming video/music on monthly
or yearly fee. Prime has more than 80 million paying users as on April 2017. This innovation in
the company is measure as a catalyst to inhibit growth (Johnson, 2017). Following are the
interesting points about the innovative services provided by Amazon Prime:
 Prime Membership is a channel to add market share consolidation and revenue growth.
 Retail stocks increased crosswise the board in anticipation of Prime Day just to solidify
its success.
 The Estimated Prime Day earning is over $1 billion
 They Will persist the retailer's for Q4 holiday sales

INNOVATION AND DEVELOPMENT 6
Relevant theories
Environmental and organizational conditions
Amazon is known across the world for innovative services and added market advantage. In a
very short period the company has gained a significant market. It is operating in every part of the
world. Change is an inevitable part in an organization (Johnston and Marshall, 2016). To
understand the innovation, it is important to understand the changes taking place in the Macro
environmental factors. These factors are important to understand the level of changes taking
place in the environment. The first part is to manage the changes in order to manage the changes.
It is important to focus on the technology changes that will help in meeting the decided results
(Nylén and Holmström, 2015).
Political
The business is highly affected by the political situation of the countries it is operating. This
includes any kind of political instability, law and order. Amazon Prime is accessible to most of
the countries. However there are certain restrictions depending upon the political atmosphere.
There are certain norms that regulate the innovation. Amazon believes on adding innovative
aspect to an organization (Rutkauskas and Račinskaja, 2013).
Economic factor
The economic factor is related with the purchasing power of the people. An economy with a
good purchasing power will make purchases. In case of Economy Downturn, the economy is
reluctant to make expense. The purchasing power of People in UAE is increasing developing the
market. Prime is a better option for the brand to develop itself in order to grow properly. This
strategy is important from the point of view of innovative changes. These changes are important
for the economy (Cetindamar, Phaal and Probert, 2016).
Social factors
The society and culture is important for the economy. This affects the growth of the company.
The innovative practice is developing growth in the country hence increasing the overall
capacity. An increase in the online services and Netflix environment has created an opportunity
to derive the effectiveness (Dodgson, et al 2013).

INNOVATION AND DEVELOPMENT 7
Technological
With the advancement in technology and innovation, there is an increasing opportunity in the
field of Amazon prime services. These services are important for managing the growth. The
entire world is changing at a fast pace. This is creating opportunities for the technological aspect.
These changes in technology are important for the company in order to maintain its market
position. The new technology changes in the prime services are an important aspect in dealing
with the innovative invasion. In such a situation, this is important to overcome the issue related
to the innovative invasion. Amazon prime is able to organize changing in a better way
(Christiansen, Gasparin and Varnes, 2013). This will help in meeting the changes that are taking
place in the modern environment. The theories are in support of the organizational development
and gaining productive results. Amazon is surprisingly gaining market year after year. Amazon
has an obsession with efficiency. They are known for adding innovation by delivering products
in just two hours through Prime Now service. By adding new innovative measures, it is possible
to gain competitive advantage over the other companies (Lai, et al 2014).
Success of the plan
Amazon prime and Amazon TV are the huge market success. Even after having so much of
competition, the company is performing incredibly well in the sector. Prime has more than 80
million paying users as on April 2017. This shows the dedication of the team on managing the
organizational goals. This really reflects the efficiency of the brand in whole.
In case of failure
There were very few chances regarding the failure of the Amazon prime services. In case of
failure, it is evident to add a better innovation in order to gain market growth. Transition
initiatives can be taken in future by involving the interest of the customers across the globe.
Amazon then needs to derive its strategy from unique local experiences. This will help the
company in working consistently.
Organizational processes
The organizational process is important for Amazon prime to introduce changes at different
places. These processes are important for managing changes in an effective way. The changes

INNOVATION AND DEVELOPMENT 8
are implemented in order to manage the business activities, organizing like planning is applied to
the process (Euchner, and Ganguly, 2014). At Amazon the purpose is to bring the activities in a
regular framework by gaining competitive advantage. The end result is important to harmonize
task in order to manage the changes (Camisón and Villar-López, 2014).
Review plans and objectives.
The existing Objectives are in relation with the specific activities that are important to achieve
goals. In order to plan in a better way, the activities needed to reach those goals. The Managers
has to examine the growth and plans in order to continue focus on new goals are changes (Weng
2014).
Determine the work activities necessary to accomplish objectives
There is a balance in between the planning process. This task appear to be overwhelming to
some managers, Managers analyse the tasks required to be accomplished in order to reach
organizational goals (Chatterji, 2016).
Classify and group the necessary work activities into manageable units
The manager can practice the group activities based on four models of departmentalization:
functional, geographical, product, and customer.
Assign activities and delegate authority
The Managers has to work with specific individuals. These activities have helped in managing
the task in the most appropriate way. They have achieved authority to carry out the assigned
tasks. While managing the task in an appropriate way it is the duty of the leader to handle the
changes that are taking place in the organization. It is one of the important facility that is been
provided by the organization in order to cope up with the consequences. The purpose of this
strategy is to guarantee growth by managing the efforts in an effective way (Carland et al 2015).
All this is helping in managing the organizational task on a long run. It is important for a
business organization to update the process in the changing business environment by overcoming
the guaranteed growth in the innovation. The process of innovation and knowledge is important
to guarantee better opportunities. This help in managing the organizational goals in order to get

INNOVATION AND DEVELOPMENT 9
effective results. The purpose of the technology is to meet the guaranteed growth by
accomplishing the result while managing the task in a proper way (Chell, et al 2016).
Design a hierarchy of relationships
For an organization, it is important to manage design of the team in an appropriate way by
organizing the strength and the weakness. These teams are important for carrying out the
organizational goals in an appropriate way. The purpose of a team is to manage the task by
coordinating the relationships of the organization as a whole. Being a multinational organization,
Amazon has a responsibility of managing the organization (Davidsson, 2015). This is important
to organize the effectiveness of the team in order to organize a consistent growth. The purpose of
a team management is to establish long-term relationship in an organization. It is through a pro-
active approach to manage the solution in an effective way. The hierarchy system helps in
allocating the resources in the best possible way (Drucker, 2014).
The cognitive process
The process of decision making is important for an organization in dealing with the decision
making process. Amazon has a clear approach to achieve sustainable results by establishing
goals on the basis of learning and development. The business process is based on consistent
innovation and technology services. This will allow the business in managing the business
activities in support of the organizational growth. The service offer customers to access free one-
day delivery, streaming video/music on monthly or yearly fee. Prime has more than 80 million
paying users as on April 2017. This shows the dedication of the team on managing the
organizational goals (Glaeser, et al 2015). The process thereby focuses on a consistent approach
while managing the business activities in a well- effective way. The learning process is important
for Amazon in meeting the results by applying the designated process. The team learning is
important for introducing a change in the team and to take appropriate measures. The approach is
important for managing the changes in order to gain appropriate results. This is important for an
organization in meeting the result in order to gain appropriate result. Overall the process of
learning is important for an organization in meeting the targets. This is important for an
organization in gaining appropriate result over the period of time (Kirzner, 2015).

INNOVATION AND DEVELOPMENT 10
The team processes
The team process is important for gaining organizational goals. In order to manage a team, it is
important to develop a team and to implement appropriate result. These results are important for
matching up with the expectation of the people. The organizational change is important for an
organization in order to deal with the changes. This is important to facilitate the growth in order
to manage the organization. The purpose of an organization is to sustain changes and to avoid
resistance. This resistance can only be avoided by the process of team management and
development. The entire process of team management and development is significant for the
growth of the innovative team. These teams are important for achieving a consistent growth.
The purpose of an organization is to manage the changes in the best possible way. The team
process help in incorporating changes in the best possible way (Patil, 2013). These changes are
important for the organization in meeting the objective. This is manageable according to the
upcoming process and changes in the business environment. The purpose of the organization is
to incorporate changes by looking onto the ongoing changes and development.
The culture and leadership
The organizational culture at Amazon is non-hierarchical. People are free to introduce a change
into the team. This is only possible if the organization understand the importance of team
management and development. These changes are important for gaining effective result. The
purpose of the organization is to manage the changes in an effective way. Amazon prime is able
to organize changing in a better way. This will help in meeting the changes that are taking place
in the modern environment. The theories are in support of the organizational development and
gaining productive results. While implementing a change, it is important to develop an effective
plan in order to manage consistent growth and development. The organizational culture is
important for managing the changes in order to gain competency. The culture plays an important
role in gaining competency in order to gain better result. This is necessary to be focused on
managing the tasks in the best possible way. Amazon has an obsession with efficiency. They are
known for adding innovation by delivering products in just two hours through Prime Now
service. The direction of the organizational leader at Am111azon acts as a supportive measure.
This is important for gaining market competency in order to gain better results (Rajak, et al
2015).

INNOVATION AND DEVELOPMENT 11
Implementation processes
The important part in an innovation exercise is to implement changes. These changes are
important for the organizational growth and development. It is hence important to incorporate
changes and innovation in an appropriate way to gain market competencies. The changes can
only be managed if the organization is aware about the market changes these changes are
important to develop innovative practice. These practices are important for managing the
organizational goals (Read, et al 2016). The outcomes of the innovation like organizational
performance, further innovation, knowledge gained, etc. Is important parameter to consider a
consistent outcome? Once an innovation is done it is important to manage the business function
by organizing an appropriate business activates. These business activities are important for
organizing the result by matching up with the organizational expectation (Schap et al 2014).
This is important for the company in order to gain market competencies. The process of
implementation is important to gain market competency. In the innovative business atmosphere,
it is necessary to incorporate changes in a definite way. The changes are very important for an
organization in order to gain competencies. This is important to manage the business activities to
function in a proper way. These changes are important for an organization in order to meet the
changes in an appropriate way. The factors associated with the organizational growth and
development is important for managing business function (Storey, 2016).
Evaluation of the factors influencing the development of the innovation (from the initial
problem/opportunity through to implementation
The factors are important for managing the changes in order to gain market knowledge. The
innovation is important to gain competency. Innovation is an important aspect in managing
competitive business environment. These changes are important for gaining competitive
advantage to Amazon. The nature of innovation and development is the primary motive of an
organization. The main purpose here is to present a holistic approach in order to manage
innovation. An organization is affected by the ability to innovate changes taking place at
different level. For an organization, these are the important parameter to derive competitive
growth. This present before significant relationships recognized between the factors to present a
clear approach. The organization is to gain market competencies in order to manage the activities
in order to gain competitive results. This is important from the point of view of organizational

INNOVATION AND DEVELOPMENT 12
growth antidevelopment t in order to gain competencies. From this, it is important to develop
innovation management as a dynamic process in order to manage the organization. Instead of
focusing on a singular factor the purpose is to diversify the knowledge in order to gain
competitive advantage. These factors are important to understand the level of changes taking
place in the environment. The first part is to manage the changes in order to manage the changes.
Evaluation of the outcomes of the innovation
Amazon Prime is a market success and gained market advantage in order to manage the
innovation. The process of managing changes and development is important to gain consistent
growth. The Amazon prime services have gained market strength in order to gain market
advantage. These factors are important for managing the organizational growth. The services are
well-accepted worldwide. After the revolution of technology and development at Amazon, it is
well-accepted fact that the organization is making tremendous changes in the market. They are
instituting effective changes helping in managing effective growth. There are plans to
incorporate changes in coming time. These changes are important for an organization in order to
organize effective growth and development. On the other hand it is important to manage the
innovative changes in order to manage the market changes. These changes are important for
organizing changes in an appropriate way. The Amazon stores include machines that permit
shoppers to read online user reviews for each item. These are important factor in managing the
business activities in an effective way (Nylén and Holmström, 2015).
Conclusion
To conclude, this is an important exercise to manage the innovation and development in the
organization. It is an important task necessary to manage the innovation in a better way.
Amazon is an innovative organization making changes as per there growing market needs. These
changes are important to gain effective growth. In a very short period the company has gained a
significant market. It is operating in every part of the world. Change is an inevitable part in an
organization. The market changes are important from the point of view of innovative exercise in
order to gain market advantage.

INNOVATION AND DEVELOPMENT 13
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