Innovation and Entrepreneurship in the Food and Beverage Industry

Innovation and
Entrepreneurship

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
Start-Up business idea.......................................................................................................................4
Industry profile..................................................................................................................................4
The business model...........................................................................................................................5
Points of differentiation.....................................................................................................................5
Cahllenges to business idea...............................................................................................................6
Prospective customers.......................................................................................................................7
Brief marketing plan..........................................................................................................................7
Competitor analysis...........................................................................................................................9
Sources of funding.............................................................................................................................9
Intellectual property.........................................................................................................................10
CONCLUSION...................................................................................................................................11
REFRENCES......................................................................................................................................11

INTRODUCTION

Innovation and entrepreneurship are widely correlated in today’s competitive world
where food and beverage industry is widely growing towards new business plans, start ups.
There are various enterprises and start ups coming on, with new scale products categories and
services as per customised preferences. The report will be analysing opening up of new start
up, Nature Blends – healthy food and juices cafe, its business model and varied strategies for
marketing. Customers potential segments, funding sources and plans for digital promotion,
and further intellectual property rights tools which company plans to use.
Start-Up business idea
Nature Blends, healthy food and juices cafe will be serving wide range of meals and
drinks to all customers based on freshly produced organic farm produce. The start up
business idea is also based on attaining best meals services within cafe to customers based on
specific preferences, wider scale healthy food. The food and beverages industry comes up
with high scale business expansion opportunities and new range of varied innovation
demanded among customers within global parameters. UK youngsters look for best quality
cafes with food and juices products, meals when looking for having good quality time spent.
The cafe services will be further based on serving high premium quality standards best fresh
seasonal fruit juices, meals as per best hygienic and organically produced food items. Also
the management of Nature Blends aims to functionally introduce best competent services
with customisation of food options, meal options available and also further food delivery
options through digital platforms. There are take away facilities available, customisation
facilities as per ingredients based meals which are further going up to be one of the key
strength factors (Browder, Aldrich and Bradley, 2019).
Industry profile
Food and drinks manufacturers’ industry profile is biggest competitively growing
industry, where it directly employs m ore than 4, 30,000 people and has been also increasing
by over 19% within recent years fundamentally. The restaurant, cafes comes under food and
beverages industry, where varied scale new joints are coming up with various ne innovative
ideas and business plans. However, industry comes with high scale competitive factor s
where cafes need to cater high scale focus on customer’s preferences and head towards
innovation actively. The industry profile has around105 billion turnovers, representing almost
20 per cent of total UK manufacturing output which has further established best working
standards profoundly. Food and beverages outlets needs to further exhibit focus towards
bringing best freshly produced services, with best quality parameters and also invest new