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Innovation and Entrepreneurship | Assignment

   

Added on  2020-03-16

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Running head: INNOVATION AND ENTREPRENEURSHIPInnovation and EntrepreneurshipName of the Student:Name of the University:Author note:

1INNOVATION AND ENTREPRENEURSHIP“The Real Trial” is an online site for shopping, which is an innovative businessinitiative located at Singapore. The business location offers easy accessibility and in turnhelps in promoting the online products purchasing goals in the country. People can easilypurchase their favorite products anytime and anywhere, as per their convenience (Drucker,2014). The company is purely technology based and helps customers order their favoriteproducts and delivering those at their doorsteps. With the advent of digital media, people canpurchase products, order food, book cabs anywhere and at any moment. Millions ofcustomers shop online. However, there are certain issues which arise due to this. Majority ofthe consumers face problems regarding the size, quality and design of the product. The RealTrial enterprise offer solutions to all these problems by enabling the consumers to view theproduct by resizing it. Moreover, it also has return policy for the customers who want toreturn their products after receiving it (Tidd & Bessant, 2015).It is important to define the problem first to the consumers, before moving to the nextstep of defining the solution. “The Real Trial” enterprise makes sure that they solve the realproblem to their customers, before presenting or defining the solution. It is important toclearly define the problems which need to be solved. They have a unique option whichenables the customers to upload their picture and place it on the product they like. This givesthe customers a visual idea of how they will look in that particular product, without actuallybuying it. This helps the company in gaining their trust and faith (Crumpton, 2012).It is very important to know the target market for any business. The Real Trialenterprise’s target market is the online shoppers of any gender, age or interest. The websiteprovides all items such as clothes, accessories, footwear, bags and more. The target market is

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