Innovation and Entrepreneurship in Tourism and Hospitality Management
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Innovation and Entrepreneurship in Tourism and Hospitality Management 1 RUNNING HEAD: Innovation and Entrepreneurship in Tourism and Hospitality Management Innovation and Entrepreneurship in Tourism and Hospitality Management Contents Introduction 3 Vision statement 3 Market Analysis 3 Competitive Analysis 4 Strategy 4 Products and Services 5 Marketing and Sales 6 Operational plan 7 Financials 8 Conclusion 8 References 9 Introduction The objective of this paper is to enlighten the reader with the information about the new business venture New Wave Tours present in the tourism industry. The New Wave Tours organization would initially