Innovation and Entrepreneurship: Business Idea for a Vegan Restaurant

Innovation and
Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Business development idea.........................................................................................................3
TASK 2............................................................................................................................................4
Business plan...............................................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business idea refers to the generation of a new and innovative concept upon which an
entrepreneur is going to set up a foundation or base for its business. The promising business
ideas have various characteristics some of them may include innovativeness, uniqueness,
profitable and attractive. A business idea should have all these characteristics if it wants to run
successfully in the market place. This report includes an new business idea and the related road
map. It also includes the other details like market analysis, industry analysis, SWOT analysis and
the financial requirements.
TASK 1
Business development idea
As a unique and innovative business idea, I have come up with the concept of vegan
restaurant. Now a day the people are becoming very much concern about their eating habits.
They have become very choosy with respect to the food they eat. There is a major shift in the
choices of food has been seen from non vegetarian food to vegetarian foods. Increase in the
supply of adulterated non vegetarian food is one of the major reasons for the people to change
their eating habits. Other reasons may include inhumane cruelty done to animals, the meat food
also provides various impact upon the health of people, and some has left these food products for
the betterment of environment (Caneque and Hart, 2017).
It has become a current trend where the people are considering more vegetarian food over
non vegetarian. In vegetarian food also the customers have become very choosy and prefer only
healthy food to keep their body fit and free from any fat and carbohydrate. Therefore keeping in
view this current trend, I have developed a business idea to open up an restaurant which provides
and satisfies this current food trend of people. I have planned to open up a whole vegan
restaurant which offers a healthy menu to the customers. The menu consists of vegan food which
would get present in a more innovative and tasty way. The menu which I have planned for my
restaurant would be also gluten free. I have chosen this idea because I believe this concept is
very vogue, profitable, unique and can attracts majority of customers. Whereas the vegan food
provides the customers with a lot of advantages like more healthy diet, healthy and fit heart,
more intake of vitamins, concern about environment and moral values towards other species
(Etzkowitz and Zhou, 2017).