Innovation and Enterprise: Creating Opportunities and Challenges
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This document discusses the concepts of innovation and entrepreneurship and their interconnection. It focuses on a small venture called Café Pod Coffee Company and explores innovative product and service ideas, competitive analysis, and a brief marketing plan.
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Innovation and Entreprise
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Executive Summary As per the report is covered about innovation and enterprise along with creating better business plan of chosen company which enhance to generate opportunities and challenges. In further report is concluding about competitive analysis, different business model along with brief marketing plan for effective understanding business structure.
Table of Contents MAIN BODY...................................................................................................................................5 Start up business Ideas(Product or Services):........................................................................5 Industry Profile.......................................................................................................................5 Business model.......................................................................................................................5 Point in Differentiation...........................................................................................................5 Challenges to the business ideas.............................................................................................5 Prospective customer..............................................................................................................5 Brief Marketing Plan..............................................................................................................5 Competitors analysis..............................................................................................................5 Sources of Funding.................................................................................................................5 Intellectual property................................................................................................................5 CONCLUSION................................................................................................................................1
INTRODUCTION The concept of innovation and entrepreneurship is having more innovative subjective which is having better interconnection between entrepreneurship which help to bring better innovative ideas. As to become an entrepreneur is itself an innovative personality because they bring out of the box idea for better measure growth in business (Bagherzadeh, Cheng and Vanhaverbeke,, 2019). Some of tools an framework help to bring further develop in business development. The importance of innovation its entrepreneurship where it highly competitive which would have gain better competitive advantages. Innovation ideas and what separate to work within rest. In order to create an outstanding product and services which build strong brand and build customer to need better innovation. As innovation plays an important role to generate different opportunities and challenges to expand the business within productive manner. As per the following report is consider small venture Café Pod Coffee Company which was founded in London, United Kingdom in year 2011. It is craft coffee business as well as independent craft coffee business of better quality for adventurous coffee or those who are coffee lovers. As the entrepreneur whose name is Peter Grainger founder of Café Pod Coffee, who has vision to bring people’s happiness in their everyday life and help them to bring their hustle into positive thrive (Djumanazarovn., 2020). In this report topics are elaborates about innovative product and services information along with profile within along with their differentiation between other product and services. Along with different challenges and of company customer perspective is driven to offer something innovative product and service which makes their thrill into adventurous. MAIN BODY Start up business Ideas(Product or Services): The selected company for this report is Cafe pod coffee company which is a private independent coffee company. The selected company is famous for its coffee as it provide coffee in various categories such as smooth, intense, ristretto, compatible and so on. Other than this company is also well known for its coffee capsules which they made from food grade recyclable plastic (Ebrahimi., Roohbakhsh and Ebrahimi, 2018). Selected company was founded in 2011 and it’s headquarter is in Portsmouth, United State. Café Pod is a reputed company and also face big competition in market as Joys Restaurants and Casual Dining Group are the biggest
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competitors of selected company. For achieving competitive advantage in market and for long term growth in market selected company plan for launch a new organic coffee. For this plan selected company effectively analysis the market trend of UK and they relies that now a days people are more conscious towards their health and if company provide them good quality and healthy products then they are ready to pay high price for that product. For their organic coffee company growth coffee beans with their own and do not use any kind of harmful fertilizers in it. After analysing the current needs and requirement of their customer company will innovate a new and organic coffee. Which provide a very rich and creamy taste to their customers. As it is an organic coffee people will also take it as their healthy diet drink which motivate people to buy this product (Ge., Du and Zhou,, 2018). This new idea of selected business will help company to achieve competitive advantage in market and effectively face the competition & achieve long term success in market. Industry Profile: The selected company is based on a food and beverage industry. This type of industry includes all those companies which h are involve in the transformational raw agriculture goods into the consumer food products. The industry supply chain will include the food processing, packaging and distribution. Food and beverage industry will include the fresh food, packaged food and beverages. With the increase in the development of a country these industry will also developed. There is a huge competition between the food companies (Huggins, Waite and Munday., 2018). These industry will going through a rapid transformation and also for achieving competitive advantage in Market Company innovate new ideas. According to the market trend the demand of healthy food will increased. Food and beverage companies that revitalize themselves with the changing market trends will be successful in their venture and come into the top list of consumer preference. Like other industry this industry will also face various challenges one of them is technology development or change in technology. This industry will face various changing trends as the taste and preference of customers are rapidly changes and they always wants to try something new (Lin., Ho and Yip., 2019). According to the current trend in food and beverage industry customers wants to taste new and healthier flavors because they want to eat something healthy but along with it they also do not want to compromise with their health.
Business model The term business model and emphasis about company’s plan to generate profit which help to gain competitive advantages. It further explain about to identification within innovative product and services which creates better business model are important in which both new and existing business. As the industry is chosen is Food and Beverages in which the business is generates better work that specialise on which they ensure about new coffee trends like Organic flavour with tasty creamy chocolate type complementary service on coffee, tea, soft drink, shakes all beverages are Café Pod Coffee would provide in innovative way of service. In following some of Business Model plan is elaborate in perspective of Café Pod Coffee company are: Clear about objectives: In the perspective of Café Pod Coffee company is start up in year of 2011 and comes under small scale business. Their objective s to provide people unique concept within different organic flavour type of coffee to people to make their hustle drive in positive experience. Increase in sales Volume:As Food and beverages are the business who majorly focus to serve customer quality of food and beverages product and services. In the perspective of Café Pod Coffee company their team is ensure that quality of raw material must in accurate manner as because it is their USP on which customer are engaged to experience their Coffee drinks. As the strategy which Café Pod Coffee company would follows as every start up venture determines is provide quality in product and service in affordable price or as per economic of scale aspect (Lüdeke‐Freund., 2020). If the price would low and quality of product is proper manner then revenue can be raise and tend to refers as sustainable in competitive market place.It is important to measure the changing in market trend as well as competitors movement in regarding with business related that would be help to gain better target accomplish and also increase the growth of business. Point in Differentiation Café Pod Coffee company is having their USP is that they providing high quality of Organic Coffee and other food beverages items in quite affordable price rather other are having premium charges such as Starbucks, Burger Farm etc.
Challenges to the business ideas. In following there are some challenges which define aboutCafé Pod Coffee companysuch as: Capital: This is one common which having initial stage of staring better business arises od arranging through effective capital as well as they facing new business owner. Dependence on Client: As every business is fully dependence on client or customer because the concept of selling product and services to them. By having diversifying client basis of virtual growing through effective business, but it seems to having difficulties. In every start up or small business the client is having their own efforts to pay of specific product and services. Manpower:The situation arise for start up and small business company to raise potential manpower because they demand hikes on their wages (Nambisan., Wright and Feldman, 2019). Similarly, in initial stage Café Pod Coffee company has their less manpower until the business raise in competitive market. Manage Money:To manage and control money and expenses in beginning days, as it is difficult to handle funds as it require to input in business for expand purpose. But to avoid this problem small business owner must either capitalised on which pick up extra income through better reserves when needed. Money management becomes even more essential at the time of cash is flows within business. Prospective customer. As the ideal or loyal customer would be for Café Pod Coffee company is all age group of people but company is mainly target to adults. This is because the Organic Coffee product which Café Pod Coffee company provides is to make target people healthy and fit as well as make their BP normal. Brief Marketing Plan. Marketing plan is majorly part of business plan where it help to create effective kind of strategies to better suggest where all marketing plan as it might create goal or objectives to attained within competitive marketplace. Within the marketing plan there is include through different typeof strategiesad practisesuch asSTP, monitoringand controllingthrough elaborates Mission, Vision and Objectives along with marketing mix in which 4P’s would define about Café Pod Coffee company perspective:
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Mission: The mission statement is “Make a unique quality of Coffee which set benchmark in competitive market”. Vision: The statement comprise that better “create positive way of atmosphere the brightest is small venture and they have coming up within industry and contribute towards business skills effectively”. Objectives: The main objectives of Café Pod Coffee company is to provide organic flavoured Coffee and beverages items in reasonable price to make customer hustle in positive experience. STP Analysis: Segmentation:As per the market segment of Café Pod Coffee company is making target on United Kingdom through overall European region for provide quality of coffe and services. Targeting: To initial level Café Pod Coffee company make target every age group of peopleastheyarenotpromoteormanufacturehygienicfoodandbeveragesor approaching demographic use to target people as gender, race, age, income etc. Positioning: As the position of Marshfield company of bakery is having in UK in quite better stable within competitive market. Marketing Mix: Elements of Marketing Mix Café Pod Coffee company Company(Organic Food and beverages supplies) ProductThe product which comprise to introduce is organic coffee with different flavoured along with other beverages items. PriceAs the price is whichallows to customer to making provide in affordable range within effective manner. PlaceThe places which the Café Pod Coffee company will produce their organic food and beverages product in overall European region initially. PromotionThe promotion strategies which Café Pod Coffee company can used is to promote their product and service through digital or social media platform.
Competitors analysis According to this term it majorly define about to managerial strategic tool and their background study which help to measure for examine competitive market place (Segarra- CiprésandBou-Llusar,2018).Asitfurtherhelptoassesseffectivecompetitors performance in term of their sales, revenue, market and product base development. In following there is analysing of Swot which help to evaluate about Strength, Weakness, opportunities and threats. StrengthWeakness The Café Pod Coffee company is having best serving quality of Coffee and beverages food service to serving tasty, food, offering quality service at the table of providing proper quality of food. The weakness about the idea of things that help to improve within restaurant. There could be lackofStaffmembersandnotbetter infrastructure which could not able to retain customer towards longer period of time. Other weaknesscouldbesupplieswhichno consistent enough where it would not raise profit within better manner. OpportunitiesThreats There are high rate of opportunities which help to increase the profit as such it help to expand or having providing different types of food and beverages. High competition could decrease the business withineffectivemanner.Thereishaving similar type of provide better dining service withineffectiveexperiences.Thissame conceptofservicesmightincreaseclashes between companies. Sources of Funding. In following there are two major sources of funding which Café Pod Coffee company could used effectively. Personal Investment: As per this sources of investing funds is used buy business at the beginning where it depict that business man or personal trader must invest their funding through savings, selling of assets or property for generate liquid monetary funds.
Venture Capital; This is been venture capital is not essential for every entrepreneur(Wu and Jeng, 2020). Through right this initial start where entrepreneur need to better aware about high technology which effective driven business to better growth of information technology and effective communication Intellectual property. This is consist about to creator through better mind such as an invention, literally and artistic through better work design and having symbols within better images through commerce. The start up or small scale company could used intellectual property that help to make them sustainable for longer period of time. Patent: As it is mainly about to selling and using an innovation that include product and services. For small scale business and Start up acquire patent could be more expensive such as Café Pod Coffee company patent would more cots incurred nut it would benefit to their product and services, quality of raw material or any other it provide safety. Trade secret: It is a type of intellectual property with own confidential information to share which could be sold or having licensed.
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CONCLUSION From above report of summarised about innovative and entrepreneurial business plan that occurs to better smaller business whichconsider within better United Kingdom. It has explain the overall food and beverage industry that tend to produce competitive analysis, target service and intellectual property are detailed describe in perspective of generate opportunity and challenges aspect. 1
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