Innovation and Enterprise: Creating Opportunities and Challenges

Innovation and
Entreprise

Executive Summary
As per the report is covered about innovation and enterprise along with creating better
business plan of chosen company which enhance to generate opportunities and challenges. In
further report is concluding about competitive analysis, different business model along with brief
marketing plan for effective understanding business structure.

Table of Contents
MAIN BODY...................................................................................................................................5
Start up business Ideas(Product or Services):........................................................................5
Industry Profile.......................................................................................................................5
Business model.......................................................................................................................5
Point in Differentiation...........................................................................................................5
Challenges to the business ideas.............................................................................................5
Prospective customer..............................................................................................................5
Brief Marketing Plan..............................................................................................................5
Competitors analysis..............................................................................................................5
Sources of Funding.................................................................................................................5
Intellectual property................................................................................................................5
CONCLUSION................................................................................................................................1

INTRODUCTION
The concept of innovation and entrepreneurship is having more innovative subjective
which is having better interconnection between entrepreneurship which help to bring better
innovative ideas. As to become an entrepreneur is itself an innovative personality because they
bring out of the box idea for better measure growth in business (Bagherzadeh, Cheng and
Vanhaverbeke,, 2019). Some of tools an framework help to bring further develop in business
development. The importance of innovation its entrepreneurship where it highly competitive
which would have gain better competitive advantages. Innovation ideas and what separate to
work within rest. In order to create an outstanding product and services which build strong brand
and build customer to need better innovation. As innovation plays an important role to generate
different opportunities and challenges to expand the business within productive manner.
As per the following report is consider small venture Café Pod Coffee Company which
was founded in London, United Kingdom in year 2011. It is craft coffee business as well as
independent craft coffee business of better quality for adventurous coffee or those who are coffee
lovers. As the entrepreneur whose name is Peter Grainger founder of Café Pod Coffee, who has
vision to bring people’s happiness in their everyday life and help them to bring their hustle into
positive thrive (Djumanazarovn., 2020). In this report topics are elaborates about innovative
product and services information along with profile within along with their differentiation
between other product and services. Along with different challenges and of company customer
perspective is driven to offer something innovative product and service which makes their thrill
into adventurous.
MAIN BODY
Start up business Ideas(Product or Services):
The selected company for this report is Cafe pod coffee company which is a private
independent coffee company. The selected company is famous for its coffee as it provide coffee
in various categories such as smooth, intense, ristretto, compatible and so on. Other than this
company is also well known for its coffee capsules which they made from food grade recyclable
plastic (Ebrahimi., Roohbakhsh and Ebrahimi, 2018). Selected company was founded in 2011
and it’s headquarter is in Portsmouth, United State. Café Pod is a reputed company and also face
big competition in market as Joys Restaurants and Casual Dining Group are the biggest