Innovation and Sustainable Business Development

Running Head: INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 0
amazon
INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
student name
4/26/2019

INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 1
Executive summary
Amazon case would be considered in the report to understand the innovation used by the
company. Amazon is one of the leading electronic commerce companies serving the globe with
every possible consumer goods. Amazon is a design thinking company, the reason being the
company vision, mission and objective is to understand the customer needs and provide the
products to fulfil their needs. Organizational environments are the factors or forces surrounding
company that will influence the operations, resources, and performance of the company.
Amazon is found to be a titan in the industry when it comes to innovation capability and
sustaining innovation through rapidly trying for evolution and improvement like from selling
books to prime films, streaming music, every electronic consumer products, and best services to
enhance the customer experience. For amazon, innovation is the core application in the
organisation. The company has been innovating since the beginning and in every aspect. For
example, the Amazon plan for technological innovation has resulted in the reinvention of the
business model. Physical stores, technological updating, and backward integration are the major
opportunities for Amazon impacted through innovation.

INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 2
Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
The organisational environment......................................................................................................3
Innovation trend...............................................................................................................................4
Innovation strategy..........................................................................................................................4
Innovation capabilities.....................................................................................................................4
Innovation value creation and capture.............................................................................................5
Innovation and strategic alignment..................................................................................................6
Impact of innovation trend on Amazon...........................................................................................7
Recommendations............................................................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 3
Introduction
Innovation in an organization can be responsible for the success or failure of an organisation.
Two key approaches have acknowledged more prominence. It includes the method of an
organization to innovate that is lean start up and design thinking. In the report amazon case
would be considered to understand the innovation ay used by the company (Ahlin, 2014).
Amazon is one of the leading electronic commerce companies serving the globe with every
possible consumer goods. It is one of the leading companies in the industry and the reason is
innovation. Amazon is a design thinking company, the reason being the company vision, mission
and objective is to understand the customer needs and provide the products to fulfil their needs.
Design thinking approach includes establishing the requirement for the service or products,
identifying the customer’s problem, instead of just providing them with the developer’s vision
created solution (Liedtka, 2018). Therefore, it can be said that this is the approach that led the
entrepreneurs to understand the customer requirements, prior to entering inexpensive
development stages (Alves & Sousa, 2018).