Innovation and Technology Management

Running Head: INNOVATION AND TECHNOLOGY MANAGEMENT 0
INNOVATION AND TECHNOLOGY MANAGEMENT
student name
4/18/2019

INNOVATION AND TECHNOLOGY MANAGEMENT 1
Executive summary
The objective of this report was to understand the innovation and role of value proposition in
innovation. Amazon is one of the leading e-commerce companies, which has been the first
mover in this industry and offering all the consumer goods and electronics to the customer to
their doorstep. Innovation is found to be successful when it has resulted in return on investment
that is the reason value proposition is considered relevant in innovation. The innovation by the
company must consider the high-perceived value to the clients and following increased sales.
Amazon is the world’s most innovative tech company in 2017. The major innovation of the
company that has created value for the customers and the company includes grocery delivery,
prime, kindle reader, amazon video, home automation, fire TV, and delivery service. Amazon
initiated the business with online books that have not turned into providing very possible goods
to the customer through transforming its business mode. Moreover, considering the horizon of
growth, it has been observed that Amazon lies under the third horizon and had transformed the
business that has resulted into growth in long term.

INNOVATION AND TECHNOLOGY MANAGEMENT 2
Contents
Executive summary.........................................................................................................................1
The core business activity and the role of innovation in their value proposition............................3
Introduction......................................................................................................................................3
Role of value proposition.................................................................................................................3
Key Innovations at Amazon............................................................................................................4
The innovation matrix......................................................................................................................6
Business model, technology, and marketing innovation.................................................................7
The technology adoption life cycle..................................................................................................9
Conclusion.....................................................................................................................................12
Recommendation...........................................................................................................................12
Works Cited...................................................................................................................................14

INNOVATION AND TECHNOLOGY MANAGEMENT 3
The core business activity and the role of innovation in their value
proposition
Introduction
Innovation management is a very wide aspect of various dimensions and layers. However
innovation itself is usually considered as a variant concept, theories and frameworks, and
multidisciplinary field of study and considers various models. The objective of this report is to
understand the innovation and role of value proposition in innovation through analysing an
organizational case that is of Amazon. The value proposition is initiated in the strategy for
innovation. There are various types of innovation depend on the type of company and industry in
which it is working (Ahlin, 2014).
Amazon is one of the leading e-commerce companies, which has been the first mover in this
industry and offering all the consumer goods and electronics to the customer to their doorstep.
The company initiated by an innovative idea and the company consider innovation as the key to
its success (aboutamazon., 2018). The innovation in the company and various innovation models
would be included in the report further.
Role of value proposition
Innovation is found to be successful when it has resulted in return on investment that is the
reason value proposition is considered relevant in innovation. The addition perceived value to the
new service of the product would increase the rate of return on investment. The value proposition
is responsible for the success of innovation implemented in the business. The innovation by the