Innovation in Smartphone Industry | Report

Running head: INNOVATION IN SMARTPHONE INDUSTRY
Innovation in Smartphone Industry
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Name of the University:
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INNOVATION IN SMARTPHONE INDUSTRY
Mobile phone industry is one of the most innovative segments within the ICT sector
where smartphone is rapidly becoming a standard configuration among different types of
mobile devices1. Along with the launch of the original iPhone, it was Apple who redefined
what “smartphone” actually is and has accelerated the convergence of the traditional mobile
telephony, personal computing and internet services into a new industry. Today smartphone,
having all the computer abilities, has entered into the everyday life of people. This paper shall
elaborate on the discussing about the innovations in smartphone industry.
Modern smartphones have taken a twenty six years long journey to reach the current
2020 and it has changed a lot all through these years. What were once a large luxury item has
now become small and compact device that humans just cannot think to live without. About
77 per cent of Australians own smartphones as per the data provided by Farley et al. and 97
per cent of Australians own a cell phone of some or the other kind2. Evolution of smartphone
is very important to understand as it has gone through a range of improvements and
innovations in terms of technology and customer trends.
In the year 1992, IBM (International Business Machines Corporation) had revealed a
device that had more capabilities compared to the earlier cell phones. It was known to be as
“Simon Personal Communicator” but was not launched in the market until 19943. It used to
have several elements that people attribute to the present smartphone devices and they
include- e-mail, touch screen, notes and calendars, fax, applications and other different
widgets. However, it was not that popular as it was advanced for its time and majority of the
customers then did not jump on the board. However, it has nothing like that of the modern
1 Cecere, Grazia, Nicoletta Corrocher, and Riccardo David Battaglia. "Innovation and competition in the
smartphone industry: Is there a dominant design?." Telecommunications Policy 39.3-4 (2015): 162-175.
2 Farley, Helen, et al. "How do students use their mobile devices to support learning? A case study from an
Australian regional university." Journal of Interactive Media in Education 2015.1 (2015).
3 Ozturkcan, Selcen, and Deniz Tuncalp. "Case study 8: iGaranti: Expanding the frontiers of mobile banking
innovation." Services marketing cases in emerging markets. Springer, Cham, 2017. 89-106.